The HTC Grip Tracker Was Made In Collaboration With Under Armour
Rahul Kalvapalle — March 2, 2015 — Fashion
The HTC Grip tracker is a wrist-borne fitness tracker developed by the Taiwanese electronics giant in collaboration with Under Armour.
The collaboration sees the HTC Grip tracker integrate seamlessly with Under Armour Record, the apparel label's new fitness tracking app. The Record app lets users alog and track workouts, set challenges and goals and generate data from devices such as the HTC Grip.
The Grip is equipped with GPS and is capable of tracking a variety of metrics including distance and speed untethered, meaning you don't have to also have your smartphone on you. Its curved 1.8-inch PMOLED display can also display calls and notifications from connected smartphones.
What's interesting about this collaboration is that it brings together two brands that are relative upstarts in their respective industries but are joining forces to take on more established competitors.
The collaboration sees the HTC Grip tracker integrate seamlessly with Under Armour Record, the apparel label's new fitness tracking app. The Record app lets users alog and track workouts, set challenges and goals and generate data from devices such as the HTC Grip.
The Grip is equipped with GPS and is capable of tracking a variety of metrics including distance and speed untethered, meaning you don't have to also have your smartphone on you. Its curved 1.8-inch PMOLED display can also display calls and notifications from connected smartphones.
What's interesting about this collaboration is that it brings together two brands that are relative upstarts in their respective industries but are joining forces to take on more established competitors.
Trend Themes
1. Wrist-borne Fitness Trackers - The collaboration between HTC and Under Armour highlights the trend of wearable fitness trackers that integrate with smartphone apps.
2. Seamless Integration with Smartphone Apps - The HTC Grip tracker's integration with Under Armour's Record app showcases the trend of wearable devices seamlessly syncing with smartphone apps for a more comprehensive fitness tracking experience.
3. Curved PMOLED Displays - The curved 1.8-inch PMOLED display of the HTC Grip demonstrates the trend of fitness trackers incorporating advanced display technologies for improved user experience.
Industry Implications
1. Electronics - The collaboration between HTC and Under Armour in developing the HTC Grip highlights disruptive innovation opportunities in the electronics industry, specifically in the field of wearable fitness trackers.
2. Apparel - Under Armour's integration of the HTC Grip tracker with their Record app presents disruptive innovation opportunities for the apparel industry by combining fitness tracking technology with athletic apparel.
3. Fitness & Wellness - The rise of wrist-borne fitness trackers like the HTC Grip indicates disruptive innovation opportunities within the fitness and wellness industry for creating more advanced and comprehensive tracking devices.
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