The Zombie Game Gets People Healthy While Lowering Insurance Costs
Alyson Wyers — April 1, 2015 — Tech
References: astepaheadchallenge & springwise
This zombie game helps workers get their 10,000 steps in. Many workplaces are implementing health and wellness programs intended to not only get their employees healthier, but also reduce insurance premiums as a result. Step Ahead: Zombies takes a gamified approach to incentivize people to exercise more.
From wellness platform FIX, the zombie game uses a story theme to challenge people to walk more using physical activity in real life. Players are divided into teams, who race to reach the safe house. Advancement in the game is based on the group's average step count. If they get eaten by the zombies because they're too slow, they join the zombie team. Players participate using a wearable fitness tracker and a smartphone, tablet or desktop. They can also log diet details, which makes them more zombie-resistant.
From wellness platform FIX, the zombie game uses a story theme to challenge people to walk more using physical activity in real life. Players are divided into teams, who race to reach the safe house. Advancement in the game is based on the group's average step count. If they get eaten by the zombies because they're too slow, they join the zombie team. Players participate using a wearable fitness tracker and a smartphone, tablet or desktop. They can also log diet details, which makes them more zombie-resistant.
Trend Themes
1. Gamification of Fitness - There are opportunities for businesses to implement gamified approaches to incentivize employees to exercise more and promote healthier lifestyles.
2. Integration of Wearable Technology - Wearable fitness trackers have the potential to be integrated into workplace wellness programs, allowing for more accurate tracking of physical activity and potential cost-saving benefits for both employees and employers.
3. Personalized Health Tracking - Incorporating features for diet details and other health data can allow for personalized tracking and goal setting that can further encourage and promote healthy lifestyles.
Industry Implications
1. Corporate Wellness Programs - Corporate wellness programs can use gamification and wearable technology to promote healthier lifestyles and potentially reduce insurance premiums and healthcare costs.
2. Fitness Technology - Fitness technology companies can continue to develop and innovate wearable fitness trackers that can be integrated into wellness programs and gamified fitness incentives.
3. Health Insurance - Health insurance companies may consider offering incentives or discounts for policyholders who participate in similar gamified fitness programs or use wearable fitness trackers to promote healthier lifestyles and potentially reduce healthcare costs.
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