Fashion bloggers identify blind spots within mainstream fashion
Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries.
Workshop Question - How can your brand tap into influencer culture?
Trend Themes
1. Influencer Democratization - The rise of social influencers confronting issues of under-representation or ethics in fashion industries appeals to younger, digitally-savvy generation who look for relatable advice from unconventional celebrity sources.
2. Personalized Beauty Blogs - The rise of natural hair and modest fashion bloggers among African-American millennials provides an accessible platform for sharing information and advice on beauty, style, and hair care that caters to a previously underserved demographic.
3. Inclusive Marketing - The emergence of unapologetic underwear campaigns that showcase beauty diversity and the success of African youth media platforms that reach the largest segment of African millennials demonstrate that brands can successfully cater to diverse populations with personalized, relatable content.
Industry Implications
1. Fashion Industry - Offering personalized fashion pieces to all body types enable designers to reach out to a previously underserved group of consumers.
2. Beauty Industry - Innovative beauty bloggers who offer accessible and personalized beauty tips and advice can enhance the already-saturated beauty industry with a new, inclusive consumer base.
3. Marketing Industry - Marketing campaigns can reach diverse populations with personalized, inclusive marketing strategies that showcase diverse beauty and culture.
6 Featured, 48 Examples:
557,267 Total Clicks
Date Range:
Apr 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
