The Trasense Wearable Fitness Tracker Retails for Under Twenty Dollars
Vasiliki Marapas — June 12, 2015 — Lifestyle
References: kickstarter & yankodesign
The fact that the Trasense wearable fitness tracker can monitor wearers' steps, calories and sleep cycles is not revolutionary. Nor is the fact that it can compile all of this data into a meaningful visual for user comprehension. But the fact that this "wearable fitness guru" offers these abilities for a mere $18 is pretty remarkable.
Fitness culture is on the rise, but exercise remains almost a luxury for those who can't afford expensive boutique gym memberships or professional apparel and equipment. Not everyone can own a higher-end product like the Fitbit, but that doesn't mean they aren't concerned with their health and wellness.
Trasense is ultimately disruptive in its attempt to "democratize the daily tracker industry" by creating wearable fitness products that are low-cost and accessible to all.
Fitness culture is on the rise, but exercise remains almost a luxury for those who can't afford expensive boutique gym memberships or professional apparel and equipment. Not everyone can own a higher-end product like the Fitbit, but that doesn't mean they aren't concerned with their health and wellness.
Trasense is ultimately disruptive in its attempt to "democratize the daily tracker industry" by creating wearable fitness products that are low-cost and accessible to all.
Trend Themes
1. Low-cost Wearable Fitness Trackers - The rise in fitness culture and desire for affordable fitness tracking technology presents an opportunity for the development of low-cost wearable fitness trackers.
2. Affordable Health and Wellness Tech - The Trasense wearable fitness tracker’s low price point presents an opportunity for the development of affordable health and wellness technology.
3. Democratization of Fitness Tracker Industry - Trasense is disrupting the daily tracker industry by creating wearable fitness products that are low-cost and accessible to all, presenting an opportunity for further democratization of the fitness tracker industry.
Industry Implications
1. Fitness and Wellness Industry - The rise in fitness culture and demand for affordable fitness tracking technology presents an opportunity for businesses in the fitness and wellness industry to create low-cost wearable fitness trackers and other affordable health and wellness tech.
2. Technology Industry - The Trasense wearable fitness tracker’s low price point presents an opportunity for businesses in the technology industry to develop and market affordable health and wellness technology.
3. Consumer Electronics Industry - As the demand for low-cost wearable fitness trackers and affordable health and wellness technology rises, the consumer electronics industry has an opportunity to develop and market products to meet this demand.
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