Skincare brands soften their aesthetic with naturalistic branding
Implications - Alternative forms of health and wellness are on the rise, and while they don't necessarily pose a threat to traditional medicine, they have influenced the way consumers conceive wellness. By combining scientific claims with a naturalistic aesthetic, brands showcase that it doesn't have to be one or the other. More importantly, they succeed in capitalizing on the momentum of the holistic movement without compromising their product.
Workshop Question - In what specific way(s) can you change your current branding to take on a more natural appearance? Consider what could be eliminated, lightened, etc.
Trend Themes
1. Naturalistic Aesthetic - Skincare and pharmaceutic brands are showcasing that it doesn't have to be one or the other by combining scientific claims with a naturalistic aesthetic.
2. Sustainable Packaging - Branding is revolutionizing skincare packaging by embracing sustainable and elegant materials and minimalist graphics.
3. Promoting Nutritious Ingredients - Skincare branding is promoting their organic and nutritious ingredients in their visual identities and social media channels.
Industry Implications
1. Skincare - The skincare industry could benefit from incorporating a naturalistic aesthetic and promoting their nutritious ingredients in their branding.
2. Pharmaceutics - The pharmaceutic industry could benefit from sustainable packaging and a minimalist approach to branding their natural medicine.
3. Beauty - The beauty industry can disrupt the market by promoting scientific research and organic ingredients while creating an elegant and sustainable product packaging.
