Upcycled fashion shifts toward more upscale tastes and aesthetics
Implications - As consumer demand for sustainability continues to grow, designer fashion labels are turning to unconventional up-cycling tactics to convey awareness. Re-purposing used materials and fabrics into runway-ready designs, these products not only reflect the growing use of sustainable tactics among big name brands, but they also showcase a shift toward more aesthetically refined eco-friendly products.
Workshop Question - How can your brand offer support to environmentally friendly causes?
Trend Themes
1. Upcycling and Re-purposing - Sustainable fashion brands using unconventional upcycling techniques such as using industrial materials for creating clothing, shoes & accessories.
2. Recycling and Reducing Waste - Innovative fashion companies are recycling waste materials such as plastic bottles, finishing nets, used tires and using them in the creation of new clothing products.
3. Eco-friendly Activewear and Accessories - Brands are producing eco-friendly activewear using recycled water bottles that are transformed into fibers for weaving. The clothing is then made in a process aimed at reducing carbon emissions.
Industry Implications
1. Apparel and Fashion Industry - Designers and retailers are incorporating upcycled and recycled materials as a part of their sustainable product offerings in the apparel and fashion industry.
2. Sustainable Fashion Industry - The increasing demand for sustainability in fashion has led to the growth of a sustainable fashion industry that produces eco-friendly clothing with reduced carbon footprint and waste.
3. Sustainable Textile Industry - Innovations focused on sustainably producing textile fibers and fabrics using recycled materials by reducing the discharge of wastewater and preserving ecological balance.
