'Cover' Has Users Take Photos of the Items They Want Insured
Laura McQuarrie — March 1, 2016 — Tech
References: itunes.apple
There are dozens of insurance apps out there from coverage providers, but 'Cover' is one that operates much differently than the rest.
Cover promises to provide "insurance in a snap!" and it does this by having its users take a photo of a pet, car, phone, vehicle or property that they want to insure. After a photo and a category have been submitted, Cover gets to work in order to source the lowest coverage rates with companies like Allstate, GEICO, Progressive and more.
There are many Millennials who are reluctant to invest in home, rental or car insurance, but an app like Cover plays to their love of smartphones and a desire for immediacy by cutting out the need to shop around for the best rates.
Cover promises to provide "insurance in a snap!" and it does this by having its users take a photo of a pet, car, phone, vehicle or property that they want to insure. After a photo and a category have been submitted, Cover gets to work in order to source the lowest coverage rates with companies like Allstate, GEICO, Progressive and more.
There are many Millennials who are reluctant to invest in home, rental or car insurance, but an app like Cover plays to their love of smartphones and a desire for immediacy by cutting out the need to shop around for the best rates.
Trend Themes
1. Photo-based Insurance - Disruptive opportunity to streamline the insurance process by allowing users to take photos of items they want insured.
2. Instant Insurance Quotes - Disruptive opportunity to provide quick and convenient insurance quotes by using photo-based applications.
3. Millennial Insurance Solutions - Disruptive opportunity to cater to the needs of Millennials by offering smartphone-based, immediate insurance options.
Industry Implications
1. Insurance - Disruptive opportunity for insurance providers to adapt to photo-based applications and capitalize on the convenience it offers to users.
2. Technology - Disruptive opportunity for tech companies to develop and refine photo-based insurance apps to cater to the growing demand for convenient insurance solutions.
3. Mobile Applications - Disruptive opportunity for app developers to create user-friendly photo-based insurance apps that appeal to Millennials and offer a seamless insurance experience.
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