This Insurance Policy Offers Monetary Healthy Eating Incentives
Alyson Wyers — July 17, 2014 — Lifestyle
References: harvardpilgrim.org & springwise
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an initiative out of Boston's Harvard Pilgrim Health Care that gives cash to workers who purchase fruit and vegetables at participating grocery stores.
While employees enjoy health benefits from employers, if they don't take care of themselves, it's the company that ends up paying the premium according to SpringWise. Using a specific algorithm, supermarkets including Hannaford, Roche Brothers, Shaw's, Star Market and Wegmans can calculate how healthy a shopper's cart contents are. They receive a score and can receive cash rewards. The idea is that companies offering healthy eating incentives can reduce their business premiums.
While employees enjoy health benefits from employers, if they don't take care of themselves, it's the company that ends up paying the premium according to SpringWise. Using a specific algorithm, supermarkets including Hannaford, Roche Brothers, Shaw's, Star Market and Wegmans can calculate how healthy a shopper's cart contents are. They receive a score and can receive cash rewards. The idea is that companies offering healthy eating incentives can reduce their business premiums.
Trend Themes
1. Healthy Eating Incentives - More insurance policies and companies are offering rewards for healthy eating, creating opportunities to develop innovative programs and technologies that promote healthy food choices.
2. Algorithm-based Grocery Shopping - The use of algorithms to calculate the healthiness of a shopper's cart contents is increasing, presenting opportunities to develop and improve technology that facilitates healthy grocery shopping.
3. Corporate Wellness Programs - The growth of corporate wellness programs that encourage healthy lifestyle choices offers opportunities to develop and offer new products and services specifically designed for businesses.
Industry Implications
1. Health Insurance - The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums.
2. Grocery Stores - Grocery stores can use algorithm-based shopping and innovative marketing strategies to promote healthy eating and attract customers who are interested in healthy lifestyle choices.
3. Corporate Benefits Management - Companies that specialize in corporate benefits management can offer new products and services to help businesses develop and implement effective wellness programs that encourage healthy eating and lifestyle choices.
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