This Chain is Celebrating St. Patrick's Day with Discount Shakes
Katherine Pendrill — March 16, 2016 — Lifestyle
References: facebook & brandeating
While many people associate St. Patrick's Day with green beer and corned beef, Sonic is celebrating the annual Irish holiday with discount shakes. Although the shakes may not be green, the creamy treat still provides a delicious way to enjoy the special day.
On March 17th, 2016, Sonic will offer its entire shake selection for half price. There are 23 different varieties of shakes to choose from, meaning there is something to suit every customer's preferences. The promotion also includes Sonic's new Creamery Shakes, which are made with slow-churned ice cream. The promotion will run all day, however the brand is offering the same deal on discount shakes after 8PM until the end of the summer.
For those looking for an alternative to green beer, Sonic's St. Patrick's Day promotion provides the perfect solution.
On March 17th, 2016, Sonic will offer its entire shake selection for half price. There are 23 different varieties of shakes to choose from, meaning there is something to suit every customer's preferences. The promotion also includes Sonic's new Creamery Shakes, which are made with slow-churned ice cream. The promotion will run all day, however the brand is offering the same deal on discount shakes after 8PM until the end of the summer.
For those looking for an alternative to green beer, Sonic's St. Patrick's Day promotion provides the perfect solution.
Trend Themes
1. Discount Shakes - Opportunity for businesses to offer discounted shakes to celebrate holidays or special events.
2. Variety of Shake Selection - Potential for businesses to offer a wide range of shake flavors to cater to different customer preferences.
3. Alternative to Green Beer - Opportunity for businesses to promote non-alcoholic options as alternatives to traditional holiday beverages.
Industry Implications
1. Fast Food - Fast food chains can take advantage of the trend by offering discounted and unique shake flavors.
2. Ice Cream - Ice cream shops can embrace the trend by introducing a variety of shake options and offering promotions during holidays.
3. Beverage - Beverage companies can capitalize on the trend by creating non-alcoholic options, such as shakes, for consumers looking for alternatives to traditional drinks.
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