This New Nascar Campaign Incorporates Twitter and Snapchat
Rebecca Byers — April 10, 2016 — Marketing
References: adweek
A new Nascar campaign saw the 2016 race season kicked off with an integrated marketing campaigns that played out on both Snapchat and Twitter. The creative campaign, dubbed 'Ready. Set. Race.,' aims to remind consumers that "racing is innate to all of us" with a variety of media taken from the brand's commercial "It's in Our Blood," created by Ogilvy & Mather New York.
The Twitter portion of the social Nascar campaign will invite fans to watch out as the official race hashtags changes every 20 laps. While Nascar launched its Snapchat account in 2015, the 2016 season will mark the first time the brand will host a Nascar Live Story at the Daytona 500. The Live Story is expected to include user-generated videos and behind-the-scenes glimpses of the big event for fans not able to attend in person.
The Twitter portion of the social Nascar campaign will invite fans to watch out as the official race hashtags changes every 20 laps. While Nascar launched its Snapchat account in 2015, the 2016 season will mark the first time the brand will host a Nascar Live Story at the Daytona 500. The Live Story is expected to include user-generated videos and behind-the-scenes glimpses of the big event for fans not able to attend in person.
Trend Themes
1. Social Media Marketing Campaigns - Opportunity for brands to integrate social media into their marketing campaigns, offering interactive engagement with their audience.
2. Live Streaming Events - Opportunity for brands to create live-streamed events that offer unique experiences and engage audiences in real-time.
3. User-generated Content - Opportunity for brands to leverage user-generated content to engage audiences and build brand loyalty.
Industry Implications
1. Sports Marketing - Opportunity for sports organizations to use social media to enhance fan engagement and drive awareness.
2. Virtual Events - Opportunity for event organizers to create innovative virtual events that allow people to participate from anywhere and at any time.
3. Advertising - Opportunity for advertisers to create more personalized and interactive campaigns that leverage social media and new technologies.
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