Sonic Will Serve Square Shakes Sold Through IG at Coachella
Rebecca Byers — April 4, 2016 — Lifestyle
References: adweek
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #SquareShakes have been designed with aesthetics in mind, with the milkshakes being perfectly square, making them ideal for the square Instagram frame.
The unique and creative on-site campaign will feature at both weekends of Coachella 2016 and promotes the chain's premium line of Creamery shakes that feature upleveled ingredients such as Madagascar vanilla bean, wildberry, bourbon and lavender.
The premium Square Shakes were designed for Sonic by chef Christine Flynn (@chefjacqueslamerde on Instagram), which was organized by their agency Goodby Silverstein & Partners.
The unique and creative on-site campaign will feature at both weekends of Coachella 2016 and promotes the chain's premium line of Creamery shakes that feature upleveled ingredients such as Madagascar vanilla bean, wildberry, bourbon and lavender.
The premium Square Shakes were designed for Sonic by chef Christine Flynn (@chefjacqueslamerde on Instagram), which was organized by their agency Goodby Silverstein & Partners.
Trend Themes
1. Instagram-shoppable Milkshakes - Disruptive Innovation Opportunity: Leveraging social media platforms like Instagram to enable customers to order and purchase products directly, creating a seamless and immersive shopping experience.
2. Square Shakes - Disruptive Innovation Opportunity: Offering unique and visually appealing products, such as square-shaped milkshakes, to attract and engage customers in a competitive market.
3. Premium Ice Cream Shakes - Disruptive Innovation Opportunity: Creating premium versions of popular products, like creamery shakes with high-quality ingredients, to cater to consumers' desire for elevated and indulgent experiences.
Industry Implications
1. Food Service - Disruptive Innovation Opportunity: Exploring innovative ways to leverage social media platforms and unique product designs to enhance customer engagement and drive sales in the food service industry.
2. Social Media Marketing - Disruptive Innovation Opportunity: Utilizing platforms like Instagram to develop new and interactive marketing strategies that enable direct sales and enhance brand awareness.
3. Premium Food and Beverage - Disruptive Innovation Opportunity: Meeting the demand for high-quality and unique food and beverage offerings by creating premium versions of products and leveraging social media to reach target customers.
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