The Hot Lips Collection Offers Hues Inspired by Iconic Celebrities
Malika Renee Butss — March 22, 2016 — Fashion
References: charlottetilbury & vogue
Famed makeup artist Charlotte Tilbury is set to launch a vibrant lipstick collection titled 'Hot Lips.' This lush line of lip wear was made in partnership with a variety of empowering female celebrities.
Hot Lips will feature 16 enticing lipstick shades, with 12 of its colors inspired by such celebrities as Emily Ratajkowski and Kim Kardashian. Tilbury explains that for the Hot Lips collection she "stole the beauty DNA" of each partnering celebrity to create a shade that pays tribute to them. The makeup artist has also teamed up with the Women For Women International charity to raise money and awareness for its causes.
For every sale of Hot Lips lipstick in the first two months of its launch, £1 will be donated to the charity. Tilbury, as well as her 12 celebrity collaborators, will be raising awareness for the charity through a #lipstickconfidence social media campaign taking place in July in tandem with the launch.
Hot Lips will feature 16 enticing lipstick shades, with 12 of its colors inspired by such celebrities as Emily Ratajkowski and Kim Kardashian. Tilbury explains that for the Hot Lips collection she "stole the beauty DNA" of each partnering celebrity to create a shade that pays tribute to them. The makeup artist has also teamed up with the Women For Women International charity to raise money and awareness for its causes.
For every sale of Hot Lips lipstick in the first two months of its launch, £1 will be donated to the charity. Tilbury, as well as her 12 celebrity collaborators, will be raising awareness for the charity through a #lipstickconfidence social media campaign taking place in July in tandem with the launch.
Trend Themes
1. Co-branded Lipstick Collections - Opportunity for beauty brands to collaborate with celebrities to create unique lipstick collections.
2. Celebrity-inspired Makeup - Growing demand for makeup products that are inspired by and pay tribute to iconic celebrities.
3. Socially Conscious Beauty - Increasing interest in beauty products that support charitable causes.
Industry Implications
1. Beauty - Beauty brands can capitalize on the trend by partnering with celebrities and creating collaborative makeup collections.
2. Celebrity Endorsements - Celebrities can explore opportunities to collaborate with beauty brands and create their own signature collections.
3. Charity and Nonprofit - Charities can forge partnerships with beauty brands to raise funds and increase awareness through co-branded product campaigns.
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