An increasing range of personal products incorporate hyaluronic acid
Implications - The highly coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market. This evolution speaks to the growing expectation that products will not only solve one concern, but will also serve as a proactive restorative tool in order to prevent further issues.
Workshop Question - What new features can you build-in to your product in order to provide a solution and prevent further problems?
Trend Themes
1. Hyaluronic Acid Expansion - The coveted benefits of hyaluronic acid are pushing the beloved ingredient past its initial role in serums and moisturizers into various new corners of the personal products market.
2. Water-based Products - Products that are water-based or water-infused are gaining popularity as people seek lightweight yet effective options for skincare, haircare, and makeup.
3. Targeted Skincare - Consumers are increasingly looking for highly targeted forms of self-care and skincare, with products designed for specific areas of the face and body.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is at the forefront of the hyaluronic acid expansion and water-based product trends, with a growing number of brands incorporating these ingredients and formulations into their products.
2. Health and Wellness - The trend towards targeted skincare aligns with the broader health and wellness industry's focus on personalized care and functional ingredients.
3. Technology and Innovation - Advancements in delivery technologies, such as biomimetic microvector delivery, are enabling the development of more effective and targeted skincare and haircare products.
