The Ellis Brooklyn MYTH Hydraparfum is an Alcohol-Free Perfume
Laura McQuarrie — December 29, 2018 — Fashion
References: ellisbrooklyn & mindbodygreen
Perfume products containing a low percentage of fragrance and a high concentration of alcohol can be irritating to those with sensitivities, which often means that they are better off using alcohol-free perfumes. The Ellis Brooklyn MYTH Hydraparfum stands apart as a water-based perfume that hydrates the skin and imparts a floral, woody scent. While the MYTH Hydraparfum has top notes of bergamot, cassis and ambrette seeds, it also boasts grounding patchouli, liquid musks and white cedarwood.
The MYTH Hydraparfum is a reimagining of the brand's best-selling Myth scent with "100% pure fragrance oil droplets suspended in a moisturizing hyaluronic acid water-based gel."
Each MYTH Hydraparfum bottle is made in the USA, filled by hand and contains an award-winning clean beauty formula that's cruelty-free, vegan-friendly and free from phthalates and parabens.
The MYTH Hydraparfum is a reimagining of the brand's best-selling Myth scent with "100% pure fragrance oil droplets suspended in a moisturizing hyaluronic acid water-based gel."
Each MYTH Hydraparfum bottle is made in the USA, filled by hand and contains an award-winning clean beauty formula that's cruelty-free, vegan-friendly and free from phthalates and parabens.
Trend Themes
1. Water-based Perfumes - The trend of water-based perfumes provides an opportunity for brands to create fragrances that are non-irritating and hydrating for those with sensitivities.
2. Alcohol-free Fragrances - The rise of alcohol-free fragrances opens up possibilities for perfumes that are gentle on the skin and suitable for individuals with sensitivities.
3. Clean Beauty - The clean beauty trend encourages the development of perfumes that are cruelty-free, vegan-friendly, and free from harmful additives like phthalates and parabens.
Industry Implications
1. Perfume - In the perfume industry, there is an opportunity to innovate by creating water-based and alcohol-free fragrances that cater to sensitive individuals.
2. Skincare - The skincare industry can explore the development of water-based perfumes that not only provide fragrance but also hydrate and nourish the skin.
3. Natural Cosmetics - Within the natural cosmetics industry, there is a space for clean beauty perfumes that prioritize using natural and sustainable ingredients.
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