Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
Laura McQuarrie — July 4, 2018 — Fashion
References: volitionbeauty & refinery29
Volition Beauty's Prismatic Luminizing Shield SPF 50 is a daily sun protection product that is touted as "the anti-sunscreen" that is much more like a luxury skincare product.
While there are now many innovative sunscreen products on the market that can claim to be nourishing, hydrating and weightless, this solution from Volition sets itself apart by providing a lustrous pearl finish. As such, the product has the potential to be used on its own, layered under makeup or even combined with other skincare products before it is applied to the skin like a serum.
The rise of self-care has caused consumers to become meticulous about each and every product in their personal care routine, with sun protection products now being treated more like luxury skincare or cosmetics.
While there are now many innovative sunscreen products on the market that can claim to be nourishing, hydrating and weightless, this solution from Volition sets itself apart by providing a lustrous pearl finish. As such, the product has the potential to be used on its own, layered under makeup or even combined with other skincare products before it is applied to the skin like a serum.
The rise of self-care has caused consumers to become meticulous about each and every product in their personal care routine, with sun protection products now being treated more like luxury skincare or cosmetics.
Trend Themes
1. Pearlescent Sunscreen - Pearlescent liquid sunscreens with luxurious skincare benefits create a new market for sun protection products.
2. Multifunctional Sunscreen - Sun protection products that can be used on their own, layered under makeup, or combined with other skincare products present an opportunity for innovative multifunctional solutions.
3. Anti-sunscreen Trend - The rise of self-care and the focus on luxury skincare has led to the emergence of anti-sunscreen products that prioritize aesthetics and experience over traditional sun protection benefits.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has the opportunity to create pearlescent, multifunctional, and anti-sunscreen sun protection products to meet the demand for luxurious and innovative solutions.
2. Skincare - In the skincare industry, companies can develop sun protection products that can be incorporated into daily skincare routines as serums or other multifunctional products.
3. Cosmetics - Cosmetics companies can capitalize on the anti-sunscreen trend by developing sun protection products that enhance the appearance of skin, such as those with pearlescent finishes or added skincare benefits.
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