MILU is an Emerging Dutch Skincare Brand Inspired by K-Beauty
Laura McQuarrie — May 23, 2018 — Fashion
References: meetmilu & cosmeticsbusiness
Korean beauty technology is estimated to be more than a decade ahead of what's currently available in the United States and its position as a global leader in skincare solutions inspired the creation of the Dutch brand MILU.
MILU introduces a collection of dermatologically tested, cruelty-free instant beauty boosters that target specific skincare concerns with ultra-nourishing, functional ingredients. The single-use sheet mask collection from MILU boasts vibrant packaging with bold patterning and phrases like "Go get your detox" and "Say hi to hydration." Naturally, some of the most effective Korean skincare solutions are featured throughout MILU's product range, including a dual-sided pure konjac sponge sourced from Jeju Island, which may be integrated into one's daily cleansing rituals.
The K-beauty-inspired products offered by MILU target consumers who are looking for a quick fix to restore, calm, purify or smooth the skin.
MILU introduces a collection of dermatologically tested, cruelty-free instant beauty boosters that target specific skincare concerns with ultra-nourishing, functional ingredients. The single-use sheet mask collection from MILU boasts vibrant packaging with bold patterning and phrases like "Go get your detox" and "Say hi to hydration." Naturally, some of the most effective Korean skincare solutions are featured throughout MILU's product range, including a dual-sided pure konjac sponge sourced from Jeju Island, which may be integrated into one's daily cleansing rituals.
The K-beauty-inspired products offered by MILU target consumers who are looking for a quick fix to restore, calm, purify or smooth the skin.
Trend Themes
1. Korean Beauty Technology - The advancements in Korean beauty technology open up disruptive innovation opportunities for the skincare industry to create more effective skincare solutions.
2. Sheet Mask Trend - The growing popularity of sheet masks presents disruptive innovation opportunities for the beauty industry to create more personalized, convenient and sustainable sheet masks that cater to specific skin concerns.
3. Instant Beauty Boosters - The demand for instant beauty solutions creates disruptive innovation opportunities for the beauty industry to create more effective and convenient products that provide quick and visible results.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the Korean beauty technology trend by incorporating innovative ingredients and technologies into their products to offer more effective skincare solutions and stay ahead of the competition.
2. Beauty Packaging Industry - The sheet mask trend presents disruptive innovation opportunities for the beauty packaging industry to develop eco-friendly, personalized and convenient packaging that enhances the user experience and encourages repeat purchases.
3. Beauty Retail Industry - The instant beauty boosters trend creates disruptive innovation opportunities for the beauty retail industry to develop experiential and interactive store concepts that allow customers to try and test products in real-time and see instant results.
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