The DNA Sheer Defense Sunscreen is Powered by DNA Repair Enzymes
Laura McQuarrie — July 4, 2018 — Fashion
References: dnaegfrenewal & refinery29
DNA Renewal's Sheer Defense Sunscreen is the newest addition to its DNA Collection and it offers a unique take on sun protection. While the SPF 50+ product does offer long-lasting protection from both UVA and UVB rays, as many comparable solutions in the skincare category do, it sets itself apart with DNA repair enzymes to protect the body on a cellular level.
As many sun protection products do not take DNA damage and aging into account—only redness—the Sheer Defense Sunscreen is packed with plant- and marine-based enzymes to target and repair DNA for skin that is more youthful and healthy.
The Sheer Defense Sunscreen from DNA Renewal is offered in both Light and Medium formulas, which are ideal for women over 30—the age at which the body's own DNA repair enzymes begin to decrease.
As many sun protection products do not take DNA damage and aging into account—only redness—the Sheer Defense Sunscreen is packed with plant- and marine-based enzymes to target and repair DNA for skin that is more youthful and healthy.
The Sheer Defense Sunscreen from DNA Renewal is offered in both Light and Medium formulas, which are ideal for women over 30—the age at which the body's own DNA repair enzymes begin to decrease.
Trend Themes
1. DNA Repairing Sunscreens - The trend of DNA repairing sunscreens offers disruptive innovation opportunities in the skincare industry by providing protection on a cellular level and targeting DNA damage and aging.
2. Plant-based Enzymes - The trend of using plant-based enzymes in skincare products presents disruptive innovation opportunities in the beauty industry by offering more natural and sustainable alternatives to traditional ingredients.
3. Youthful and Healthy Skin - The trend of focusing on repairing DNA for youthful and healthy skin presents disruptive innovation opportunities in the anti-aging skincare industry by addressing cellular-level damage and promoting overall skin health.
Industry Implications
1. Skincare - The skincare industry can benefit from the trend of DNA repairing sunscreens by developing innovative products that protect and repair DNA.
2. Beauty - The beauty industry can capitalize on the trend of plant-based enzymes by creating sustainable and eco-friendly skincare products.
3. Anti-aging - The anti-aging skincare industry can leverage the trend of repairing DNA for youthful and healthy skin to develop innovative products that address cellular-level damage and promote long-term skin health.
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