Scent Republik Makes Fun Fragrance Products for "Betweenagers'
Laura McQuarrie — May 26, 2018 — Life-Stages
References: scentrepublik & cosmeticsbusiness
CHILL, FAB! and WHOOSH are the names of the three scent sticks from Scent Republic, a brand founded by two British fathers who set out to create fun fragrance products for pre-teens.
The cruelty-free fragrances were developed to help pre-teens use the power of scent to tap into positivity, confidence and their own individuality during a time in life that can be both challenging and confusing for youth. The pen-like packaging makes it easy for the fragrances to be rolled onto the skin exactly where desired, with WHOOSH smelling of raspberry, strawberry and cassis, and CHILL offering a mellowing combination of marine aqua, apple blossom and sweet citrus.
The brand will soon be adding to its scent stick collection with three new scents in BBF!, ZAP! and YAY!
The cruelty-free fragrances were developed to help pre-teens use the power of scent to tap into positivity, confidence and their own individuality during a time in life that can be both challenging and confusing for youth. The pen-like packaging makes it easy for the fragrances to be rolled onto the skin exactly where desired, with WHOOSH smelling of raspberry, strawberry and cassis, and CHILL offering a mellowing combination of marine aqua, apple blossom and sweet citrus.
The brand will soon be adding to its scent stick collection with three new scents in BBF!, ZAP! and YAY!
Trend Themes
1. Youth Fragrance Products - Opportunity for creating more fragrance products specifically designed for pre-teens to help them tap into positivity and confidence during a challenging time of life.
2. Cruelty-free Fragrances - Demand for fragrances that are developed without animal testing, providing an opportunity for brands to cater to the growing consumer preference for ethical products.
3. Pen-like Packaging - Innovation opportunities for packaging design that allows easy application of fragrance directly onto the skin, providing convenience and precision for consumers.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the growing demand for fragrance products tailored for pre-teens, creating scents that embody positivity and individuality.
2. Beauty and Personal Care Industry - The beauty and personal care industry can embrace the trend of cruelty-free fragrances and develop more ethical products, catering to the rising consumer preference for animal-friendly options.
3. Packaging Industry - Innovative packaging solutions can be explored to create pen-like applicators for various products, allowing for precise and convenient usage, expanding opportunities for the packaging industry.
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