AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir
Laura McQuarrie — May 10, 2018 — Lifestyle
AETHERN developed a nutritional supplement that is touted as a "drinkable anti-aging blend" for radiant, healthy skin. The shot-style product is packed with micronutrients, antioxidants and anti-inflammatory agents and a highly bioavailable formula so that the body may truly make the most of all of the potent nutrients it is being fed. The supplement boasts bioactive collagen peptides, hyaluronic acid, bamboo extract and Pure Astaxanthin, which helps collagen to regenerate more effectively than with Vitamin C or E.
Since caring for one's skin and health is an ongoing pursuit and AETHERN is intended for long-term daily use, the company offers an Advanced Skin Beauty Program that can be purchased as part of a subscription model.
A growing number of consumers are now approaching health and beauty holistically by turning to nutritional and dietary supplements to support their hair, nails and skin.
Since caring for one's skin and health is an ongoing pursuit and AETHERN is intended for long-term daily use, the company offers an Advanced Skin Beauty Program that can be purchased as part of a subscription model.
A growing number of consumers are now approaching health and beauty holistically by turning to nutritional and dietary supplements to support their hair, nails and skin.
Trend Themes
1. Drinkable Supplements - Opportunity for other companies to create drinkable supplements offering specific benefits like anti-aging.
2. Bioactive Collagen Peptides - The market for bioactive collagen peptides is growing, with potential for development of new beauty or wellness products.
3. Holistic Health Trends - Consumers are increasingly interested in products that promote holistic health and beauty, presenting opportunities for additional product development.
Industry Implications
1. Beauty - Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty.
2. Wellness - Wellness companies can create similar drinkable supplement products or develop bioactive collagen peptides for use in dietary supplements or other wellness products.
3. Subscription Services - Subscription services for health and beauty supplements could become an important growth area for businesses seeking to increase customer retention and repeat business.
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