OGX's Leave-In Mask Features a Popular Skincare Ingredient
Laura McQuarrie — February 11, 2019 — Fashion
Hyaluronic acid is a substance that is naturally occurring in the body, as well as a popular skincare ingredient for its ability to moisturize skin and slow down visible signs of aging—and this key ingredient can be found in the Replenishing + Water Balm Leave-In Mask from OGX. Part of the brand's Replenishing + Water collection, the leave-in hair mask combines the benefits of hyaluronic acid and flower water to nourish and lightly hydrate the hair. To use the mask, consumers are advised to apply it to damp hair with a focus on working the product into the ends of their hair before continuing to style their hair as usual.
In the same way that hyaluronic acid supports the skin, its intensely hydrating properties are also beneficial for the health of the scalp and hair.
In the same way that hyaluronic acid supports the skin, its intensely hydrating properties are also beneficial for the health of the scalp and hair.
Trend Themes
1. Hyaluronic Acid Hair Care - Hair care products featuring hyaluronic acid as a key ingredient are growing in popularity.
2. Skincare Ingredient Crossover - Skincare ingredients are being used in new ways in hair care products.
3. Leave-in Hair Masks - Hair masks that do not need to be rinsed off are becoming more popular within the hair care industry.
Industry Implications
1. Personal Care - The personal care industry is embracing the use of innovative skin care ingredients in hair care products.
2. Beauty - The beauty industry is focused on creating multi-functional products that bridge the gap between skincare and hair care.
3. Hair Care - The hair care industry is shifting towards products that provide long-term health benefits to consumers' hair and scalp.
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