This Hair Spray Combines Bamboo Fibers and Sugar Cane Extract
Laura McQuarrie — January 2, 2018 — Fashion
References: refinery29 & global.ulta
The OGX Bodifying + Bamboo Fiber Full Sugar Cane Sugar High Tousle Spray is a unique new hair spray product that promises to texturize the hair without leaving it dry, as many salt sprays do. With sugar cane in the place of salt in this hair spray product, the brand promises that it will help to create a "loose, lived-in look."
To use the product with sugar cane and bamboo fibers, OGX recommends spraying it over the entirety of damp hair, from ends to roots. After the product has been worked through the hair with a comb, it may be brushed, blowdried and styled as per usual for an intentionally undone texture.
OGX's collection of hair products infused with bamboo fiber are touted as solutions for adding fullness to the tresses.
To use the product with sugar cane and bamboo fibers, OGX recommends spraying it over the entirety of damp hair, from ends to roots. After the product has been worked through the hair with a comb, it may be brushed, blowdried and styled as per usual for an intentionally undone texture.
OGX's collection of hair products infused with bamboo fiber are touted as solutions for adding fullness to the tresses.
Trend Themes
1. Bamboo Fiber Hair Products - Opportunity to capitalize on the demand for hair products that use bamboo fibers instead of traditional ingredients.
2. Sugar Cane Extract in Hair Products - Innovation opportunity to replace salt with sugar cane extract in hair sprays, offering a less drying alternative.
3. Undone Textured Hair - The trend towards creating a natural, lived-in look with intentionally undone textures is an opportunity for hairstyling products that cater to this aesthetic.
Industry Implications
1. Hair Care - Hair care industry can explore the use of bamboo fibers and sugar cane extract in their products to offer unique benefits to consumers.
2. Natural Beauty - Natural beauty industry can incorporate sugar cane extract as a viable alternative to traditional ingredients in their hair product offerings for consumers seeking natural options.
3. Styling Tools and Accessories - Opportunity for styling tool manufacturers to develop products that help achieve the desired undone texture look in hair styling.
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