This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
Christopher Magsambol — November 5, 2015 — Pop Culture
References: theguardian & creativeguerrillamarketing
This hilarious commercial from travel company Spies Travel Denmark is one of the videos part of the 'Do it for Mom' campaign. The premise of the campaign is to increase the country's population growth by encouraging Danes to go on vacation and have babies. This may sound like an outrageous proposition, but to add to this, the travel company asks couples to have a baby to reward aging mothers who want to be grandmothers.
This campaign comes at the heels of its previous 'Do it For Denmark,' commercials which had a more patriotic tone. Do it for Mom may seem like a ridiculous request, but the playful and sometimes uncomfortable video has gone viral on social media. A new service for the website has also been introduced where grandmothers can prepay vacation packages to encourage the conception of a grandchild.
This campaign comes at the heels of its previous 'Do it For Denmark,' commercials which had a more patriotic tone. Do it for Mom may seem like a ridiculous request, but the playful and sometimes uncomfortable video has gone viral on social media. A new service for the website has also been introduced where grandmothers can prepay vacation packages to encourage the conception of a grandchild.
Trend Themes
1. Campaign-led Fertility - Opportunity for companies to create campaigns that promote a specific behavior or action related to fertility or population growth.
2. Patriotic Advertising - Opportunity for businesses to create patriotic-themed commercials or campaigns that resonate with consumers and drive engagement and awareness.
3. Viral Marketing for Social Causes - Opportunity for companies to leverage viral marketing techniques to raise awareness and support for social causes.
Industry Implications
1. Travel and Tourism - Opportunity for travel companies to develop unique vacation packages or services that incentivize people to go on vacation and have babies.
2. Family Planning and Fertility Services - Opportunity for companies in the family planning and fertility industry to introduce new services or products that align with campaign-led fertility initiatives.
3. Advertising and Marketing - Opportunity for advertising agencies and marketing firms to create innovative and creative ad campaigns that generate buzz and social media engagement.
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