Retailers are offering superfood-infused alcohols for the home
Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.
Workshop Question - How can your brand empower its consumers to personalize the products/services it offers on their own terms?
Trend Themes
1. Superfood-infused Beverages - The use of superfoods in cocktail and alcohol beverage ingredients is becoming increasingly popular to cater to consumer desire for a customization and personalization of their health and wellness-related choices.
2. Health and Wellness Focus - An increasing consumer focus on health and wellness has led to the creation of beverages that offer health benefits and nourishing ingredients.
3. Sustainability and Ethical Sourcing - Consumers are increasingly interested in environmentally and social responsible businesses, leading to a growing interest in brands that prioritize ethical sourcing and sustainability.
Industry Implications
1. Food and Beverage - Incorporating superfoods and healthier ingredients into alcoholic beverages is a disruptive innovation opportunity for food and beverage companies, in catering to health-focused consumers looking to indulge in a more nutritious way.
2. Beauty - Superfood-infused alcohol fits in with a wider trend of incorporating healthy ingredients into beauty and personal care products, creating an opportunity for beauty companies to expand into the beverage industry.
3. Sustainable and Ethical Business - Consumers' growing interest in sustainability and ethical sourcing creates an opportunity for businesses looking to demonstrate their commitment to these values in their production processes and ingredients.
