Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Superfood Refreshment

Retailers are offering superfood-infused alcohols for the home

Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.
Workshop Question - How can your brand empower its consumers to personalize the products/services it offers on their own terms?
Trend Themes
1. Superfood-infused Beverages - The use of superfoods in cocktail and alcohol beverage ingredients is becoming increasingly popular to cater to consumer desire for a customization and personalization of their health and wellness-related choices.
2. Health and Wellness Focus - An increasing consumer focus on health and wellness has led to the creation of beverages that offer health benefits and nourishing ingredients.
3. Sustainability and Ethical Sourcing - Consumers are increasingly interested in environmentally and social responsible businesses, leading to a growing interest in brands that prioritize ethical sourcing and sustainability.
Industry Implications
1. Food and Beverage - Incorporating superfoods and healthier ingredients into alcoholic beverages is a disruptive innovation opportunity for food and beverage companies, in catering to health-focused consumers looking to indulge in a more nutritious way.
2. Beauty - Superfood-infused alcohol fits in with a wider trend of incorporating healthy ingredients into beauty and personal care products, creating an opportunity for beauty companies to expand into the beverage industry.
3. Sustainable and Ethical Business - Consumers' growing interest in sustainability and ethical sourcing creates an opportunity for businesses looking to demonstrate their commitment to these values in their production processes and ingredients.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
211,742 Total Clicks
Date Range:
Dec 15 — Oct 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Alcoholic Juice Bars
Alcoholic Juice Bars
This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
With the rise of healthy living, many cities have been overwhelmed with the arrival of juice and smoothie bars. Supernatural Spitalfields is a new one in London that sets itself apart from the rest... MORE
Beautifying Water Cocktails
Beautifying Water Cocktails
This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
In order to emphasize the versatility of its beauty cocktail water mix, Sakara Life is now selling ‘The Beauty Water Cocktail Collection.’ On its own, this bottled beauty concoction... MORE
Fair Trade Superfood Vodkas
Fair Trade Superfood Vodkas
The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade
When it comes to alcohol brands, not very many can measure up to ‘Fair’ Quinoa Vodka, which provides drinkers with a libation focused on equality. A Fair Trade vodka, ‘Fair’... MORE
Superfood Cocktail Menus
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
Vancouver-based Exile Bistro specializes in health-conscious food and beverage options that are made using immunity-boosting ingredients like algae and Chaga mushroom. The restaurant’s new... MORE
Antioxidant Matcha Wines
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
Itokyuemon is a tea company based out of Kyoto that’s now producing ‘Yokan no Midori,’ or green tea wine. This white wine beverage is described as “Vin au thé vert”... MORE
Turmeric-Infused Libations
Turmeric-Infused Libations
Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes
Von Humboldt’s Turmeric Liqueur is a superfood-infused spirit that lets consumers indulge without the guilt. Inspired by 19th century explorer, Alexander von Humboldt, this unique spirit by... MORE
Artisanal Superfood Spirits
Artisanal Superfood Spirits
FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat
FAIR. is a premium liquor brand known for its range of ethically sourced and fair trade products—from traditional gins and rums to its signature superfood spirits. The brand’s health-... MORE

Related Examples

Awareness-Raising Honey Gins
Awareness-Raising Honey Gins
Warner Edwards' 'Honeybee Gin' Supports Bee Populations
Milk-Based Premium Vodkas
Milk-Based Premium Vodkas
Black Cow's Artisinal Spirits Feature Milk Sourced From Grass-Fed Cows
Fresh Cream Liqueur Collections
Fresh Cream Liqueur Collections
Carthy & Black Is Offering a New Cream Liqueur Collection
Local Honey Alcohol
Local Honey Alcohol
Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
Mizunara Oak-Aged Libations
Mizunara Oak-Aged Libations
The Yamazaki Mizunara Cask Edition Japanese Whisky is Expertly Crafted
Millennial Pink Tequilas
Millennial Pink Tequilas
Codigo 150 Rosa Tequila is Now Available in the US for Rosé Lovers
Wine-Infused Gin Spirits
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
All-Natural Sangria Wines
All-Natural Sangria Wines
Beso Del Sol Pink is a Rose Flavored With Various Fruits
Chic Cognac Bottle Designs
Chic Cognac Bottle Designs
Marc Newson Designed a Limited-Edition Bottle for Hennessy's X.O Cognac
Revolutionist Mezcal Branding
Revolutionist Mezcal Branding
'Ilegal Mezcal' is Advertised as a Mezcal for the People
Unicorn-Inspired Margaritas
Unicorn-Inspired Margaritas
This Summer Margarita Recipe is Made With Izze Sparkling Water
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
Cocktail-Inspired Ice Cream Parlors
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
Limited-Edition Retro Sodas
Limited-Edition Retro Sodas
These New Flavors from Vintage Seltzer Contain No Sugar or Sweeteners
Pressed Juice Sodas
Pressed Juice Sodas
The Cannonbourough Soda Drinks are Made with Fresh Ingredients
Vibrant Alcohol Brand Shots
Vibrant Alcohol Brand Shots
The Four Loko Shots are Bold in Flavor and Branding
Reusable Fruit Straws
Reusable Fruit Straws
The 'Mr. Orange' Drink Straws Let You Sip Straight from the Source
Portable Disposable Chargers
Portable Disposable Chargers
These Charging Devices are Small and Convenient for Smartphone Owners
In-Home Cold Press Juicers
In-Home Cold Press Juicers
The Flexzion Cold Press Juicer Machine Makes DIY Fresh Juices Simple
Aromatic Fruit-Free Beers
Aromatic Fruit-Free Beers
The Wicked Weed Juiceless India Pale Ale Beer is Fruity without Fruit
Smoothie Juice Boxes
Smoothie Juice Boxes
Innocent Drinks Packages Kid Veggie Fruit Smoothies in Convenient Cartons
Raw Superfood Lemonades
Raw Superfood Lemonades
The Honeydrop Apple Kale'Ade Is a Healthy Citrus Juice Alternative
Wearable Thermo-Electric Generators
Wearable Thermo-Electric Generators
This Wearable Prototype Generates Power From Your Body Heat
Monochrome Cold-Pressed Juices
Monochrome Cold-Pressed Juices
This Juice Packaging Allows Its Contents to Speak for Itself
Health-Oriented Cocktail Menus
Health-Oriented Cocktail Menus
PRESS Developed "London’s 'Healthiest' Cocktail Menu"
Aromatic Lavender Lemonades
Aromatic Lavender Lemonades
This Luxe Citron Presse Sparkling Drink Contains Dried Lavender Buds
Hidden Kitchen Storage Solutions
Hidden Kitchen Storage Solutions
The 'Cabinet Plus' System Makes Use of Waste Storage Space
WiFi-Enabled Wine Bottles
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
Boozy Blended Coffees
Boozy Blended Coffees
The New Wine Fragginos from Starbucks Japan are Alcoholic Frappuccinos
Label-Less Wine Retailers
Label-Less Wine Retailers
Winecrasher Uses a Model With Cheaper Prices Without Devaluating Brands
Smart Wine Bottles
Smart Wine Bottles
Kuvee Extends the Life of an Open Wine Bottle to 30 Days
Countryside Dining Retreats
Countryside Dining Retreats
This South African Restaurant Offers Idyllic Sweeping Views
Airy Venetian-Style Wine Bars
Airy Venetian-Style Wine Bars
This Belfast Restaurant Takes Inspiration from Venetian Wine Bars
Wine-Infused Overnight Masks
Wine-Infused Overnight Masks
Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
Wine Barrel Illuminators
Wine Barrel Illuminators
The One Third Oak Wine Barrel Hanging Light is Rustically Eccentric
Cannabis-Infused Vodka
Cannabis-Infused Vodka
The Humboldt's Botanical Liquor Contains a Percentage of Hemp Sativa
Ice Pop Cocktail Mixers
Ice Pop Cocktail Mixers
The Alcoholic Mixers by Savory 'Sicles Take the Form of Ice Pops
Berry Beer Cocktails
Berry Beer Cocktails
This Blended Beer-Mosa Turns the Savory Brew into a Feminine Drink
Sweet Potato Spirits
Sweet Potato Spirits
This Company is Producing the World's First Farm-to-Bottle Sweet Potato Vodka
Botanical Beverage Collections
Botanical Beverage Collections
Floral Elixir Drink Mixers are Curated into Kits to Suit Tastes
Canadian Craft Vodka
Canadian Craft Vodka
CIRKA Distilleries is a Montreal-based Brand Making Craft Vodka
Kombucha Punch Cocktails
Kombucha Punch Cocktails
This Healthy Alcoholic Drink Features Natural Probiotic Properties
Gluten-Free Vodka Branding
Gluten-Free Vodka Branding
Method + Standard Vodka is an All-American Spirit Perfect for Cocktails
Sparkling Tea-Based Punches
Sparkling Tea-Based Punches
This Recipe for Hibiscus Holiday Punch is Both Refreshing and Tasty
Spy Cocktail Sets
Spy Cocktail Sets
The Aston Martin Martini Set is Inspired by James Bond
Holiday Peppermint Vodkas
Holiday Peppermint Vodkas
The Smirnoff Peppermint Twist Liquor Features a Candy Cane Packaging
Portable Cocktail Containers
Portable Cocktail Containers
This Luxurious Cocktail Hamper is Perfect for Aspiring Mixologists
Easy-Handling Blenders
Easy-Handling Blenders
The Breville Control Grip Gives You Maximum Control In the Kitchen
Mason Jar Cocktail Kits
Mason Jar Cocktail Kits
This Pre-Made Beverage Set is a Simple and Festive DIY Gift
Sparkling Cranberry Sangrias
Sparkling Cranberry Sangrias
This Easy Holiday Sangria is Made with Festive Ingreidents
DIY Oak Whiskey Barrels
DIY Oak Whiskey Barrels
This Pint-Sized Wooden Barrel Ages Whiskey, Wine & Spirits in Mere Hours
Travel Cocktail Kits
Travel Cocktail Kits
The Carry On Moscow Mule Cocktail Kit Ensures the Perfect Drink on the Road
Homemade Gin Kits
Homemade Gin Kits
W & P Design's DIY Gin Kit is Perfect for Budding Mixologists
Improvisational Italian Sodas
Improvisational Italian Sodas
This Traditional Drink Recipe Incorporates Bold Flavors and Cream
Savory Summer Refreshments
Savory Summer Refreshments
This Dill and Cucumber Drink Recipe Will Cool You Down in Hot Weather