Nostalgic children's toys are being converted to cater to adult demographics
Implications - Familiar products like puzzles, LEGO, toy cars and toy blocks were once specific to younger demographics, but are now being reformatted to cater to adults through upgrades in purpose, design or their educational elements. This shift works to open up the consumer base for brands that specialize in toys, while serving adult consumers' desire for products that develop their skills, and simultaneously cater to their interest in nostalgic forms of play.
Workshop Question - How can your brand incorporate elements of nostalgic play into its products/services or campaigns?
Trend Themes
1. Nostalgic Play - Toys are being reformatted to appeal to adults through upgrades in purpose, design or educational elements, catering to the growing desire for products that develop skills and offer nostalgic forms of play.
2. Minimalistic Design - Toy manufacturers are adopting minimalistic designs in their products to appeal to both adult collectors and children to foster creative and imaginative forms of play without relying on technological integration.
3. Adult Fidget Toys - Fidget toys are now more acceptable for adults to use and play with, which has led to newly designed luxurious puzzles and building blocks that cater to the need for fidgeting and stress relief in the modern office space.
Industry Implications
1. Toy Manufacturing Industry - Toy manufacturers can reformulate their products to appeal to a growing demographic of adults who seek the thrill of nostalgic play and skill development.
2. Luxury Collectibles Industry - Manufacturers can produce luxurious toys for adults that have unique designs and functions, doubling as home or office decor.
3. Office Supplies Industry - Toy manufacturers can innovate office toys and fidget toys that are both functional and stylish, catering to the growing need for stress relief and play in the modern office space.
4 Featured, 35 Examples:
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Date Range:
Jul 17 — Oct 17
Trending:
Hot
Consumer Insight Topics:
