Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.
Workshop Question - How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
Trend Themes
1. Virtual Reality Zoos - With virtual zoos becoming more prominent, there is an opportunity to create cruelty-free animal viewing experiences with similar immersive experiences.
2. IOT Poaching Prevention - As conservationists face increasing challenges due to animal poaching, there is an opportunity to create anti-poaching technology that emphasizes the use of IoT systems and LPWAN technology.
3. Virtual Aquariums - Technology that blends the physical with the digital can create an opportunity for innovative, inspiring, and immersive learning experiences for people of all ages through AR and VR technology.
Industry Implications
1. Entertainment Industry - By fusing VR, AR, and smart technology with traditional entertainment structures, there is an opportunity to create new forms of immersive entertainment experiences.
2. Conservation and Sustainable Development Industry - The conservation industry can use sensors and satellite technology to prevent poaching in remote areas where endangered animals live.
3. Education Industry - Virtual reality in the education sector can be used to build immersive experiences for students to learn about marine biology that would otherwise not have been possible.
6 Featured, 52 Examples:
156,113 Total Clicks
Date Range:
Jan 17 — May 18
Trending:
Warm
Consumer Insight Topics:
