Urban beekeeping products seek to make a positive impact
Implications - Beekeeping in urban environments is being reduced to small products and tools that individuals can use to create small oases for dwindling bee populations. As the extinction of bees continues to be a threat, eco-conscious consumers' own actions are serving to help prolong the inevitable consequences of dying bee populations. The shift towards urban beekeeping is largely brought to consumers through DIY tactics and smaller brands that seek to cater to consumers' desire to self-create effective solutions, rather than simply throwing money at various issues and hoping for a change.
Workshop Question - How can your brand involve itself in small but active solutions to the issues that are important to it and its consumers?
Trend Themes
1. Urban Beekeeping - The trend towards smaller-scale beekeeping products and tools that cater to eco-conscious consumers continues to grow as the importance of bee preservation becomes more recognized.
2. DIY Conservation Products - The trend towards DIY tactics continues as smaller brands offer an escape from throwing money at various issues in order to cater to consumers' desire to self-create effective solutions ensuring consumers support and involve themselves in conservation efforts.
3. Connected Conservation - The trend towards connected conservation using technology to solve issues continues as companies use purpose-built hardware and software to monitor and control the welfare of bee populations.
Industry Implications
1. Conservation Industry - The impact of bee population decline across all sectors underpins opportunities for business professionals to address and support bee conservation issues through effective solutions and products.
2. Outdoor Lifestyle - The rise of eco-consciousness shifts consumer behavior patterns toward outdoor activities such as gardening and camping, giving businesses an opportunity to introduce eco-friendly and sustainable beekeeping products.
3. Technology Industry - Technology companies are using connected devices to monitor and track bee populations, pointing towards new business opportunities where every environmental/conservation problem can use IoT solutions to conserve the environment.
8 Featured, 45 Examples:
176,699 Total Clicks
Date Range:
Sep 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:
