These Bras Seeks to Expand the "Nude" Fashion Market
Mishal Omar — November 8, 2016 — Fashion
References: kickstarter
The brand 'TruNude' seeks to offer women nude bras that will function as their favorite undergarment.
It is only in recent years that brands have begun to realize that what is nude for people with lighter skin tones is not for those with dark skin tones. As brands hurry to catch up to this fact, others like TruNude are popping up to fill the gap in that market. TruNude offers nude bras that are given to the owner through a simple process – they take a selfie, send it in and receive a match, then input their measurements and have a bra customized to their skin tone shipped to their door.
This brand is seeking to help women of color with finding nude undergarments when large retailers are unwilling to do so.
It is only in recent years that brands have begun to realize that what is nude for people with lighter skin tones is not for those with dark skin tones. As brands hurry to catch up to this fact, others like TruNude are popping up to fill the gap in that market. TruNude offers nude bras that are given to the owner through a simple process – they take a selfie, send it in and receive a match, then input their measurements and have a bra customized to their skin tone shipped to their door.
This brand is seeking to help women of color with finding nude undergarments when large retailers are unwilling to do so.
Trend Themes
1. Inclusive Bra Palettes - TruNude offers customized nude bras for women of color, filling a gap in the market for inclusive lingerie.
2. Expansion of 'nude' Fashion Market - Brands like TruNude are seeking to expand the definition of 'nude' by offering undergarments that cater to a diverse range of skin tones.
3. Customized Undergarments - The rise of brands like TruNude that offer customized undergarments based on individual skin tones presents an opportunity for disruptive innovation in the lingerie industry.
Industry Implications
1. Lingerie - The lingerie industry can embrace the trend of inclusive bra palettes by offering a wider range of nude options that cater to diverse customers.
2. Fashion Retail - Fashion retailers can capitalize on the expansion of the 'nude' fashion market by incorporating inclusive lingerie options into their inventory.
3. Personalization and Customization - The rise of customized undergarments presents an opportunity for disruptive innovation within the personalization and customization industry, specifically in the realm of lingerie.
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