John Lewis' 'Treetorials' Help Homeowners Perfect Christmas Decor
Laura McQuarrie — December 14, 2016 — Marketing
References: johnlewis & eventmagazine
In addition to selling Christmas trees and a variety of festive decorations for the holiday season, retailer John Lewis is now offering a range of tree-decorating classes to help homeowners.
There are different in-store classes being run throughout the month of December, including a 'Real Tree Rules' masterclass that provides tips on getting the most out of a real Christmas tree and a 'Treetorial' with tree-decorating tips from a stylist. There are also family-specific classes such as the 'Family Tree' masterclass, which spotlights how to create a magical experience for children at Christmastime.
Year after year, consumers are looking for fresh ways to breathe new life into age-old traditions such as putting up the Christmas tree and dressing it with ornaments and lights.
There are different in-store classes being run throughout the month of December, including a 'Real Tree Rules' masterclass that provides tips on getting the most out of a real Christmas tree and a 'Treetorial' with tree-decorating tips from a stylist. There are also family-specific classes such as the 'Family Tree' masterclass, which spotlights how to create a magical experience for children at Christmastime.
Year after year, consumers are looking for fresh ways to breathe new life into age-old traditions such as putting up the Christmas tree and dressing it with ornaments and lights.
Trend Themes
1. Tree-decorating Classes - Tree-decorating classes are a growing trend among retailers, offering opportunities to teach customers new and innovative ways to decorate their homes during the holiday season.
2. Real Tree Sustainability - Sustainability is becoming increasingly important with consumers, providing opportunities for retailers to offer eco-friendly alternatives such as real Christmas trees.
3. Family-focused Experiences - Family-focused classes and experiences are a growing trend in retail, with opportunities to provide fun and educational activities for parents and children.
Industry Implications
1. Retail - Retailers have an opportunity to offer tree-decorating classes to enhance the customer experience and increase sales during the holiday season.
2. Christmas Tree Farms - Christmas tree farms can promote the sustainability and eco-friendliness of real trees through partnerships with retailers offering tree-decorating classes.
3. Event Management - Event management companies can offer tree-decorating classes and workshops as a unique team-building exercise or event activity.
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