John Lewis Will Use Gender Neutral Clothes Tags for All Kids' Lines
Alyson Wyers — September 12, 2017 — Life-Stages
References: dailymail & money.good.is
A major retailer in the United Kingdom will now use gender neutral clothes labelling for all of its kids' clothing. John Lewis has removed gender-identifying tags on its clothing for children -- a move that will please parents who do not want to enforce gender stereotypes on their offspring. John Lewis Head of Childrenswear Caroline Bettis informed the Daily Mail they "want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear."
Their children's collections, both the third party ranges and their own John Lewis line, will carry gender neutral clothes tags reading either 'Boys & Girls' or 'Girls & Boys.' The brand is also designing their own non-gender-specific clothes for kids.
Their children's collections, both the third party ranges and their own John Lewis line, will carry gender neutral clothes tags reading either 'Boys & Girls' or 'Girls & Boys.' The brand is also designing their own non-gender-specific clothes for kids.
Trend Themes
1. Gender Neutral Clothing - Embracing gender neutral clothing labels allows for greater inclusivity and expands market opportunities for retailers.
2. Choice and Variety - Providing greater choice and variety in children's clothing empowers parents and children to express themselves without gender stereotypes.
3. Non-gender-specific Design - Creating non-gender-specific clothes opens up new avenues for designers and manufacturers to cater to evolving consumer preferences.
Industry Implications
1. Retail - Retailers can capitalize on the demand for gender neutral clothing by offering inclusive options and removing gender stereotypes from their product lines.
2. Fashion - The fashion industry has an opportunity to disrupt traditional gender norms and embrace non-gender-specific designs to appeal to a wider consumer base.
3. Children's Products - Designing gender neutral clothing for children presents a disruptive innovation opportunity in the children's products industry, catering to progressive parents and evolving societal norms.
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