#UnchainMe Showcases the Relationship Between Transportation and Art
Cadhla Gray — September 1, 2015 — Autos
References: martonecycling & design-milk
#UnchainMe is a series of artistic bike installations that gave artists an opportunity to showcase the interconnection between transportation and art. They each came up with creative ways to make visually appealing designs and a small commentary of their own.
Participating artists were L.A.-based ToMo, Fallen Fruit and Zachary Crane. Each artist was given a Martone Cycling Co. bicycle to work with. One of the finished pieces was a layered look with fading brown, white and pink paint dripping on to the ground. An added piece resembling an exhaust pipe stuck out of the bottom, dripping pink goop into a puddle -- appearing to be a reminder of the reduction of oil and fossil fuels cycling can achieve. As art often does, these bike installations give a glimpse into society, emphasizing the growing popularity of cycling because of its associated environmental, economic and efficient benefits.
Participating artists were L.A.-based ToMo, Fallen Fruit and Zachary Crane. Each artist was given a Martone Cycling Co. bicycle to work with. One of the finished pieces was a layered look with fading brown, white and pink paint dripping on to the ground. An added piece resembling an exhaust pipe stuck out of the bottom, dripping pink goop into a puddle -- appearing to be a reminder of the reduction of oil and fossil fuels cycling can achieve. As art often does, these bike installations give a glimpse into society, emphasizing the growing popularity of cycling because of its associated environmental, economic and efficient benefits.
Trend Themes
1. Art-inspired Transportation - There is an opportunity for companies to incorporate artistry into their transportation products or services to offer a unique selling point.
2. Environmental Art Campaigns - An opportunity exists for brands to launch art campaigns with an environmental message to attract like-minded consumers.
3. Creative Activism - The #UnchainMe project showcases the power of creative activism in addressing pressing societal issues through art installations.
Industry Implications
1. Bicycle and Cycling Industry - The #UnchainMe campaign highlights the potential for the cycling industry to combine art and transportation to create marketing and branding campaigns for products that appeal to wider audiences.
2. Art and Design Industry - The campaign shows the opportunities for brands in the art and design industry to work with transportation companies on projects that promote both aesthetics and functionality.
3. Environmental Advocacy Industry - The use of art as a tool for raising awareness about climate change and environmental issues highlights the potential for organizations in the environmental advocacy industry to collaborate with artists and transportation companies on message-driven campaigns.
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