Harper Wilde Allows Consumers to Try on Bras in Their Own Home
Mary Van Puymbroeck — June 23, 2017 — Business
References: harperwilde & refinery29
Newly launched bra company, 'Harper Wilde,' is working to change the way women shop for their bras.
Customers are able to order three bras to try on in the comfort of their own home and return the items they decide against, free of charge. They only pay for the items they keep and those items being returned are sent in an included return box with a pre-paid shipping label. The collection currently includes three utility-focused bra styles: a push-up, a lightly lined t-shirt bra and a convertible strapless option. According to Harper Wilde co-founder Jenna Kerner, "After two years of research, focus groups, and collecting hundreds of bra dressing room horror stories, we built the simplest, most hassle-free experience possible."
Hassle-free, direct-to-consumer retailers have experienced great success in recent years during a time when retailers are finding it essential to reassess their business models.
Customers are able to order three bras to try on in the comfort of their own home and return the items they decide against, free of charge. They only pay for the items they keep and those items being returned are sent in an included return box with a pre-paid shipping label. The collection currently includes three utility-focused bra styles: a push-up, a lightly lined t-shirt bra and a convertible strapless option. According to Harper Wilde co-founder Jenna Kerner, "After two years of research, focus groups, and collecting hundreds of bra dressing room horror stories, we built the simplest, most hassle-free experience possible."
Hassle-free, direct-to-consumer retailers have experienced great success in recent years during a time when retailers are finding it essential to reassess their business models.
Trend Themes
1. Direct-to-consumer Retail - The trend of direct-to-consumer retail is disrupting the traditional brick-and-mortar shopping experience, allowing for greater convenience and customization.
2. Try-before-you-buy - The trend of offering try-at-home options is revolutionizing the way consumers shop for products, providing a risk-free purchasing experience.
3. Hassle-free Shopping - The trend of hassle-free shopping experiences is driving innovative solutions that simplify the purchase process, reducing friction for customers.
Industry Implications
1. Apparel - The apparel industry has the opportunity to adopt the try-at-home concept to enhance the shopping experience and increase customer satisfaction.
2. E-commerce - The e-commerce industry can leverage the direct-to-consumer trend to differentiate their brands and gain a competitive advantage in the market.
3. Logistics - The logistics industry can explore new shipping and return solutions to support the try-before-you-buy trend and optimize the customer experience.
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