ThirdLove Bras Now Feature an Inclusive Nude Range
Mishal Omar — February 9, 2017 — Fashion
References: thirdlove & refinery29
ThirdLove is one of the larger lingerie brands slowly becoming inclusive to more people, and its new ThirdLove bras in nude are an example of this shift.
For many years, nude products have been a light shade of beige -- a color that many women, particularly women of color, do not consider nude for their own skin tones. With increasing demand brands are beginning to accommodate women of color and a more diverse range of nude shades. The ThirdLove bras that do this are part of a collection called "The New Naked," which offers five different shades that range from very pale to those that would suit dark skin tones. The bras range from A to F, ensuring that they can fit women of many different bust sizes.
As consumers begin to demand that brands accommodate their needs, brands are slowly but surely catching up to this pattern.
For many years, nude products have been a light shade of beige -- a color that many women, particularly women of color, do not consider nude for their own skin tones. With increasing demand brands are beginning to accommodate women of color and a more diverse range of nude shades. The ThirdLove bras that do this are part of a collection called "The New Naked," which offers five different shades that range from very pale to those that would suit dark skin tones. The bras range from A to F, ensuring that they can fit women of many different bust sizes.
As consumers begin to demand that brands accommodate their needs, brands are slowly but surely catching up to this pattern.
Trend Themes
1. Inclusive Nude Fashion - Fashion brands are becoming more inclusive by offering nude items for a range of skin tones.
2. Body Positive Lingerie - Body positive lingerie is a growing trend as brands focus on catering to diverse body shapes and sizes.
3. Size-inclusive Undergarments - Size-inclusive undergarments are a trend in response to consumer demand for greater inclusivity.
Industry Implications
1. Lingerie Industry - The lingerie industry is shifting focus to cater to diverse body types and skin tones.
2. Fashion Industry - The fashion industry is embracing inclusivity by offering more diverse nude shades.
3. Retail Industry - The retail industry is responding to consumer demand for more inclusive and size-friendly clothing options.
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