The Instagram Mobile Site Now Lets Users Post Photos
Michael Hines — May 10, 2017 — Tech
References: instagram & techcrunch
The Instagram mobile site has been given a huge upgrade that significantly ups its functionality. Now those who log onto Instagram.com using a smartphone will be able to post photos. This feature was not previously available on the Instagram mobile site before. Users still cannot upload videos, access filters, Stories or send direct messages. This move is seen by many as a play for users in developing markets.
In many developing markets it is both cheaper and easier for people to access the mobile web than to download apps. That's what's driving the expansion of the Instagram mobile site. As the app continues to battle Snapchat don't be surprised if further features are added to the mobile web experience. Now the question becomes whether Snapchat will respond in an attempt to grab new users or if it will continue to stay upmarket by creating products such as Spectacles and further enhancing its VR functionalities.
In many developing markets it is both cheaper and easier for people to access the mobile web than to download apps. That's what's driving the expansion of the Instagram mobile site. As the app continues to battle Snapchat don't be surprised if further features are added to the mobile web experience. Now the question becomes whether Snapchat will respond in an attempt to grab new users or if it will continue to stay upmarket by creating products such as Spectacles and further enhancing its VR functionalities.
Trend Themes
1. Mobile Web Access - The expansion of the Instagram mobile site highlights the trend of increased functionality and features on mobile web platforms.
2. Developing Markets - The move to enhance the Instagram mobile site is driven by the growing user base in developing markets that rely on affordable mobile web access.
3. Competition with Snapchat - As Instagram continues to battle Snapchat for market dominance, further enhancements and features on mobile web platforms can disrupt the market.
Industry Implications
1. Mobile Web Services - Companies that provide mobile web services can take advantage of the trend by offering enhanced functionality and features, catering specifically to developing markets.
2. Social Media - Alongside Instagram and Snapchat, other social media platforms can explore expanding their mobile web presence to tap into the growing user base in developing markets.
3. Virtual Reality - Developing virtual reality functionalities for mobile web platforms can provide a unique competitive advantage and disruptive innovation opportunity in the market.
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