Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
References: wonderphotoshopnyc & nypost
The Fujifilm Wonder Photo Shop is a new brick-and-mortar retail location in Manhattan's Flatiron District. More than just a store for purchasing Fujifilm products or getting photos developed, the Wonder Photo Shop offers consumers a wealth of photography-related creative experiences.
One of the biggest draws of the Wonder Photo Shop is in how it harnesses Fujifilm's history as a photography company. Fujifilm has experience with developing and printing film photos, so it's extended that experience to the most common medium for modern photo-taking: smartphones. Consumers can stop by the Wonder Photo Shop to get their smartphone pictures professionally printed on the spot. The shop also offers DIY craft tutorials and workshops to help transform those prints into works of art.
One of the biggest draws of the Wonder Photo Shop is in how it harnesses Fujifilm's history as a photography company. Fujifilm has experience with developing and printing film photos, so it's extended that experience to the most common medium for modern photo-taking: smartphones. Consumers can stop by the Wonder Photo Shop to get their smartphone pictures professionally printed on the spot. The shop also offers DIY craft tutorials and workshops to help transform those prints into works of art.
Trend Themes
1. DIY Craft Workshops - Opportunity for businesses to create brick-and-mortar locations offering DIY craft workshops and tutorials for creative experiences.
2. Instant Smartphone Printing - Businesses can tap into consumers' desire for instant gratification by offering on-the-spot smartphone photo printing services in retail locations.
3. Transforming Digital Prints - There is a market for businesses that provide tutorials and tools to help consumers turn their digital prints into unique works of art.
Industry Implications
1. Photography Retail - Photography retailers can create engaging experiences by providing DIY craft workshops, smartphone printing services, and tutorials.
2. Creative Craft Stores - Retailers specializing in DIY crafts can offer workshops and tutorials for transforming digital prints and collaborate with photo-printing services.
3. Mobile Printing Solutions - Companies that offer mobile printing solutions can take advantage of the growing demand for on-the-spot smartphone photo printing in retail settings.
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