New wave health beverages rely on versatile ginger as an easy pairing partner
Implications - Ginger has emerged as a mainstay flavor around which brand's are introducing new wave wellness beverages given its familiar taste profile and easily paired nature. This progression speaks to the importance of maintaining an accessibility of flavor in envelope-pushing food and beverage products in order to balance the interest in vanguard health brands that adhere to new age wellness goals with the pursuit of flavor familiarity for comfort.
Workshop Question - What easily paired flavors can you rely on when introducing more cutting edge food or beverage products?
Trend Themes
1. Ginger as a Flavor Staple - Ginger has become a mainstay flavor in health beverages and food, as it offers a familiar taste profile and is easily paired with other ingredients.
2. Functional, Non-alcoholic Drinks - Consumers are seeking out beverages that provide specific benefits, such as probiotics, CBD, and plant-based, organic ingredients.
3. Unconventional Flavor Pairings - Brands are experimenting with unique ingredient combinations to create new taste experiences, such as Outsider's use of premium botanicals in their non-alcoholic drinks.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can innovate by incorporating functional ingredients and unconventional flavor pairings, while still offering familiar taste profiles.
2. Health Food Industry - Health food brands can utilize ginger as a mainstay flavor in their products, offering consumers both taste familiarity and health benefits.
3. Packaging and Design Industry - Design agencies can create visually striking packaging that appeals to younger generations and reflects both retro and contemporary design styles.
