Adaptogenic Holy Basil offers herbal relief in the form of drinks and tonics
Implications - Holy Basil, with its roots in Ayurvedic medicine, is increasingly being incorporated into high-end wellness beverages as it is presently being highlighted as a soothing, mood-enhancing adaptogenic. This progression highlights the pattern of ancient ingredients being co-opted as "superfoods," rebranded to fulfill particular contemporary wellness needs with easily adapting herbal extracts that in reality boast quite a wide range of health benefits.
Workshop Question - As an ancient and religious ingredient, Holy Basil can be used not only to increase brain function but to help brands share a historical story about new products. Visualize one way you foresee Holy Basil (or something similar) playing a role in your product. What does that look like?
Trend Themes
1. Ancient Adaptogenic Ingredients - Ingredients like holy basil being highlighted as a soothing, mood-enhancing adaptogenic demonstrates a pattern of ancient ingredients being co-opted as superfoods, rebranded to fulfill particular contemporary wellness needs.
2. Combination Formulas of Herbal Tonics - The brand Oregon's Wild Harvest combines various herbal tonics, both single-ingredient and blends, to cater to different systems of the human body and provide natural solutions that help support digestive, respiratory, and immune health.
3. Adaptogenic Plant-based Tonics - Brands like Elements and VitalFit utilize plant-based adaptogens to support adrenal system function, promote vitality and boost clarity, focus, calmness and restfulness in functional wellness tonics and supplements.
Industry Implications
1. Natural Supplements and Tonics - Brands can rebrand age-old medicinal plants and plant-based remedies to cater to specific wellness requirements, creating functional tonics and supplements that offer solutions for various health concerns from stress relief to digestive health.
2. Plant-based Beverages - Using plant-based ingredients offers opportunities for business professionals to create natural drinks with functional properties and seasonally inspired flavors, such as combining strawberries, organic basil, organic holy basil and organic hibiscus.
3. Functional and Sugar-free Drinks - Brands can offer functional and sugar-free drinks with natural sweeteners and Ayurvedic spices in bottled or keg formats designed for specific emotional or functional needs.
