Ice cream manufacturers enhance their focus on the texture of their products
Implications - Though new flavors have always been a focus for ice cream brands, what's becoming more prominent is such brands experimenting with texture in their products. This shift indicates a need for companies that mass-produce items to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
Workshop Question - How could your brand better replicate emerging trends in adjacent industries?
Trend Themes
1. Texture Experimentation - Ice cream brands are experimenting with texture in their products to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
2. Savory Flavors - Snack food companies like Ben & Jerry's are developing savory dessert options that play with different flavors and textures.
3. Triple-layer Confections - Beloved brands such as Häagen-Dazs are launching a selection of triple-layer ice cream flavors that mix various textures for a refined and elevated taste.
Industry Implications
1. Food Manufacturing - Manufacturers of ice cream and other confectionary items are increasingly experimenting with texture to create new and unique flavor combinations that will appeal to an adventurous consumer base.
2. Snack Food Industry - The snack food industry is responding to the growing desire for artisan products, showcasing an interest in developing unique, unconventional snacks and desserts.
3. Specialty Chocolate Industry - Creative chocolate makers are partnering up with big brands like Trader Joe's to create unique chocolate bars that feature unconventional flavor combinations and textures.
