Suntory's All-Free All-Time is Being Pushed as an All-Day Beverage
Justin Lam — May 14, 2018 — Lifestyle
References: japantoday & thedrinksbusiness
Japanese beverage giant Suntory has maintained a long history of innovative drinks and its latest All-Free All-Time continues on this tradition of experimentation. Developed as an extension of the existing All-Free line—with non-alcoholic, zero calorie beer sold in cans and glass bottles—the new beverage utilizes these elements but is designed as a more office-friendly drink. The new design for the All-Free All-Time line draws greater influence from soft drink bottle designs, as it utilizes plastic and iconography to denote its non-alcoholic nature.
The liquid within the bottle also received a redesign as it ditches the malt color of traditional beer and replaces it with a colorless liquid. This change in liquid color adds to the drink being perceived as a soft drink and also reduces the stigma of enjoying the beverage at work. The beverage itself is said to taste like beer and even maintains the odor of beer.
The liquid within the bottle also received a redesign as it ditches the malt color of traditional beer and replaces it with a colorless liquid. This change in liquid color adds to the drink being perceived as a soft drink and also reduces the stigma of enjoying the beverage at work. The beverage itself is said to taste like beer and even maintains the odor of beer.
Trend Themes
1. Colorless Non-alcoholic Beverages - The development of colorless non-alcoholic beverages presents an opportunity for companies to expand their beverage offerings and cater to consumers looking for healthier alternatives to traditional drinks.
2. Office-friendly Beverages - Developing office-friendly beverages provides an opportunity for companies to tap into a market of workers looking for non-alcoholic drinks to enjoy during the workday.
3. Innovative Beverage Design - Innovating the design of non-alcoholic beverages to resemble soft drinks can help reduce the stigma of non-alcoholic beer and increase its appeal to a wider audience.
Industry Implications
1. Beverage - The beverage industry has an opportunity to develop and promote non-alcoholic beer as a viable alternative to traditional beer for consumers looking to reduce their alcohol intake.
2. Office Supplies and Services - Office supply and service companies have an opportunity to cater to the demand for office-friendly beverages by providing vending machines and other drink dispensing solutions in the workplace.
3. Packaging - The packaging industry can innovate by developing unique and visually appealing designs for non-alcoholic beer and other office-friendly beverages, thus attracting more consumers.
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