Welch's New Sparkling Rosé Offers the Taste of Vino Without the Wine
Katherine Pendrill — April 25, 2018 — Lifestyle
In an effort to give consumers a way to enjoy rosé all day without the inevitable hangover, Welch's has just launched a non-alcoholic Sparkling Rosé. With its pretty pink hue and family-friendly taste, the non-alcoholic rosé is like the millennial version of sparkling apple cider.
Welch's new Sparkling Rosé is a booze-free take on everyone's favorite summer vino. While the pink drink definitely won't get you buzzed, the taste is still refreshing and light enough to enjoy during any summer occasion. The drink even comes in a pretty foil-wrapped bottle to make toasting feel extra-special.
With so many versions of rosé making their debut this summer (including seltzer, vodka, and gin variations), the addition of a non-alcoholic version makes the popular drink more accessible to an even wider number of consumers.
Image Credit: Welch's.
Welch's new Sparkling Rosé is a booze-free take on everyone's favorite summer vino. While the pink drink definitely won't get you buzzed, the taste is still refreshing and light enough to enjoy during any summer occasion. The drink even comes in a pretty foil-wrapped bottle to make toasting feel extra-special.
With so many versions of rosé making their debut this summer (including seltzer, vodka, and gin variations), the addition of a non-alcoholic version makes the popular drink more accessible to an even wider number of consumers.
Image Credit: Welch's.
Trend Themes
1. Non-alcoholic Beverages - The rise in popularity of non-alcoholic beverages, such as Welch's Sparkling Rosé, presents opportunities for brands to create refreshing, low-alcohol or alcohol-free drinks that appeal to health-conscious consumers.
2. Millennial-targeted Products - The development of products that offer a trendy twist on classic favorites, like sparkling apple cider and Welch's Sparkling Rosé, caters to the buying habits and preferences of millennial consumers who value unique and Instagrammable experiences.
3. Alcohol-free Alternatives - As health-conscious and sober curious movements gain momentum, brands who offer alcohol-free alternatives, like Welch's Sparkling Rosé, have the potential to disrupt the beverage industry and appeal to a wider range of consumers.
Industry Implications
1. Beverage - The beverage industry can capitalize on the rise in popularity of non-alcoholic alternatives and create innovative and refreshing drinks, such as Welch's Sparkling Rosé, that cater to a wide range of consumer preferences.
2. Hospitality - Hospitality businesses, such as restaurants and bars, can offer innovative and Instagrammable non-alcoholic options, like Welch's Sparkling Rosé, to cater to the needs and preferences of health-conscious and sober curious consumers.
3. Retail - Retailers have the opportunity to stock and promote non-alcoholic alternatives, like Welch's Sparkling Rosé, which cater to customers who are looking for refreshing drink options that are less caloric and more inclusive of a wider range of lifestyles.
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