The Steeped Coffee Brand's Products Don't Require the Use of Coffee Machines
Mishal Omar — November 7, 2017 — Lifestyle
References: steepedcoffee & kickstarter
The Steeped Coffee brand offers coffee product in a format that redefines how this beverage is made -- with the process being closer to that required of making tea than it is to making coffee.
The brand offers its products in individual sachets, which are opened up to reveal coffee in the small filtration pouches that tea products are usually offered in. The coffees themselves are made from various artisan, small batch beans -- which are ground up, measured, and poured into their accompanying filter bags. The coffee is then to be placed in hot water, dunked several times, and left to steep for four to five minutes, ensuring an ideal temperature and taste.
The Steeped Coffee brand's products are ideal for individuals seeking a more convenient and portable way of consuming this beverage, providing both novelty and ease.
The brand offers its products in individual sachets, which are opened up to reveal coffee in the small filtration pouches that tea products are usually offered in. The coffees themselves are made from various artisan, small batch beans -- which are ground up, measured, and poured into their accompanying filter bags. The coffee is then to be placed in hot water, dunked several times, and left to steep for four to five minutes, ensuring an ideal temperature and taste.
The Steeped Coffee brand's products are ideal for individuals seeking a more convenient and portable way of consuming this beverage, providing both novelty and ease.
Trend Themes
1. Alternative Coffee Formats - The rise of steeped coffee bags offers disruptive innovation opportunities for coffee companies to create alternative and innovative formats of consuming coffee.
2. Convenient Coffee Consumption - The convenience of steeped coffee bags presents a disruptive innovation opportunity for companies to create more convenient coffee products for on-the-go consumers.
3. Artisan Coffee Sachets - The rise of artisan coffee sachets in steeped coffee bags presents a disruptive innovation opportunity for coffee companies to create new and unique flavor profiles that cater to discerning coffee drinkers.
Industry Implications
1. Coffee Production Industry - The convenience and flexibility of steeped coffee bags gives coffee companies an opportunity to explore and innovate new ways to produce and package coffee for consumers.
2. Retail Industry - The convenient format of steeped coffee bags opens up opportunities for the retail industry to develop new and innovative ways of retailing coffee products to consumers.
3. Hospitality Industry - The convenience and ease of steeped coffee bags presents a disruptive innovation opportunity for the hospitality industry to offer guests a unique and high-quality coffee experience that is easy to prepare and consume.
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