Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Laura McQuarrie — November 3, 2017 — Marketing
References: www3.bacardi & thedieline
Bacardi released a limited-edition dark rum, Carta Negra, in unique party-ready rum bottle packaging that doubles as a speaker.
Two speakers may be connected to the mobile device by the recess in the back of the box, making it possible for an individual to instantly share their tunes with others. The luxurious packaging has been treated with a durable, recycled rigid board substructure and premium graphics. To protect the design, the rum bottle packaging also features an anti-scratch laminate to shield it from scratches. To access the bottle of rum inside of the package, users need only separate a set of two strong magnets.
A number of brands in the food and beverage categories are now launching dynamic packaging designs that encourage interactivity through music.
Two speakers may be connected to the mobile device by the recess in the back of the box, making it possible for an individual to instantly share their tunes with others. The luxurious packaging has been treated with a durable, recycled rigid board substructure and premium graphics. To protect the design, the rum bottle packaging also features an anti-scratch laminate to shield it from scratches. To access the bottle of rum inside of the package, users need only separate a set of two strong magnets.
A number of brands in the food and beverage categories are now launching dynamic packaging designs that encourage interactivity through music.
Trend Themes
1. Interactive Packaging Designs - Packaging designs that encourage interactivity through music provide a new way for brands to differentiate themselves and offer added value to customers.
2. Multi-functional Packaging - Development of product packaging that serve multiple functions like Bacardi's Rum Bottle Packaging leads to convenience and cost-effectiveness for customers.
3. Luxury Packaging - Packaging with premium graphics, durable material and added functionality, like Bacardi's Carta Negra rum packaging, provide an upscale experience that can attract a luxury-seeking audience.
Industry Implications
1. Food and Beverage - Other brands in the food and beverage space can use music-related packaging designs to differentiate their product and create additional value for customers.
2. Consumer Electronics - Product packaging that doubles as a speaker, like Bacardi's Rum Bottle packaging, can disrupt the consumer electronics industry and offer a new way to integrate audio into everyday life.
3. Luxury Goods - Luxury goods companies can inspire homeowners and consumers to look for multi-functional and luxury items with unique designs that add value to their daily routine.
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