GT's Living Foods' 'Pure Love Kombucha' is a Limited-Edition Drink
Laura McQuarrie — January 12, 2018 — Lifestyle
References: gtslivingfoods & foodbusinessnews.net
Ahead of Valentine's Day this year, GT's Living Foods launched an all-new limited-edition drink—Pure Love Kombucha.
The festive pink-hued beverage boasts a base of organic and raw kombucha, as well as delicate flavors from pressed blood orange, dried rose buds and petals, dried hibiscus flowers and rose water. The 2018 winter edition kombucha boasts a special package design that hints at some of the floral ingredients that have been selected for use in the probiotic-rich beverage.
A growing number of health-focused beverages are now putting a spotlight on floral flavors and rose in particular as a feature ingredient. As well as allowing consumers to discover novel natural tastes, light and refreshing botanical flavors help to pass on numerous health benefits.
The festive pink-hued beverage boasts a base of organic and raw kombucha, as well as delicate flavors from pressed blood orange, dried rose buds and petals, dried hibiscus flowers and rose water. The 2018 winter edition kombucha boasts a special package design that hints at some of the floral ingredients that have been selected for use in the probiotic-rich beverage.
A growing number of health-focused beverages are now putting a spotlight on floral flavors and rose in particular as a feature ingredient. As well as allowing consumers to discover novel natural tastes, light and refreshing botanical flavors help to pass on numerous health benefits.
Trend Themes
1. Floral-flavored Beverages - The trend of incorporating floral flavors, such as rose, in beverages is on the rise and offers opportunities for innovative drink creations.
2. Limited-edition Drinks - Launching limited-edition beverages, like GT's Living Foods' Pure Love Kombucha, can create excitement and drive sales for brands.
3. Health-focused Probiotic Drinks - Developing probiotic-rich beverages infused with natural ingredients, like kombucha, aligns with growing consumer interest in health and wellness.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of floral flavors in drinks by creating unique and innovative floral-infused beverages.
2. Packaging Industry - The packaging industry has an opportunity to create visually appealing designs that represent the unique ingredients used in limited-edition beverages.
3. Health and Wellness Industry - The health and wellness industry can benefit from the demand for probiotic-rich drinks that incorporate natural ingredients for added health benefits.
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