Postmates 'Fresh' Offers a Convenient New Way to Order Groceries
Laura McQuarrie — November 10, 2017 — Lifestyle
References: blog.postmates
Postmates has become the favorite on-demand delivery service by many consumers who want quickly and easily enjoy restaurant meals at home -- now there's Postmates Fresh, which offers a selection of curated high-quality groceries.
Along with a newly redesigned app, Postmates launched Fresh, which makes it possible for app users to get everything from kombucha to organic apples within minutes. As Postmates notes, the average delivery time is just 30 minutes in comparison to the two-hour window of most of its competitors. As such, Postmates is set to challenge other on-demand grocery services from Amazon and Instacart.
Postmates Fresh is being branded as an "on-demand Farmer’s Market" that is ideal for last-minute cooking essentials or items that one has forgotten to pick up themselves at the grocery store.
Along with a newly redesigned app, Postmates launched Fresh, which makes it possible for app users to get everything from kombucha to organic apples within minutes. As Postmates notes, the average delivery time is just 30 minutes in comparison to the two-hour window of most of its competitors. As such, Postmates is set to challenge other on-demand grocery services from Amazon and Instacart.
Postmates Fresh is being branded as an "on-demand Farmer’s Market" that is ideal for last-minute cooking essentials or items that one has forgotten to pick up themselves at the grocery store.
Trend Themes
1. On-demand Grocery Services - Disruptive innovation opportunity: Creating on-demand grocery services that offer curated high-quality groceries with fast delivery times.
2. Curated Delivery Apps - Disruptive innovation opportunity: Developing curated delivery apps that provide a wide range of high-quality products and offer fast delivery times.
3. Last-minute Essentials - Disruptive innovation opportunity: Focusing on last-minute essential delivery services that ensure customers can easily get the items they need within minutes.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Transforming the e-commerce industry by incorporating on-demand grocery services that offer curated high-quality products and fast delivery.
2. Food Delivery - Disruptive innovation opportunity: Revolutionizing the food delivery industry by expanding the range of products available for delivery to include curated high-quality groceries.
3. Mobile Apps - Disruptive innovation opportunity: Creating mobile apps that provide a user-friendly interface to easily order a variety of last-minute essential items for delivery within minutes.
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