Brands combine social media and personalization to increase engagement
Implications - In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Workshop Question - What is one way you can create a more personalized omnichannel experience for your consumers?
Trend Themes
1. Social Media Personalization - Brands are combining social media initiatives with personalized campaigns to create seamless omnichannel interactions.
2. Virtual Queues - Brands are creating virtual waiting lines on social media platforms to make waiting in line an engaging experience.
3. Personalized Ecommerce Platforms - Personalized eCommerce website platforms are being created to offer users a more customized way to sell their items online.
Industry Implications
1. Retail Industry - The retail industry can use these trends to increase consumer engagement through online and personalized campaigns.
2. Travel Industry - The travel industry can use virtual queues and social media personalization to keep consumers engaged in their brand and incentivize booking travel.
3. Personal Care Industry - The personal care industry can use the social media-inspired fragrances trend to create unique scents based on individuals' social media data.
5 Featured, 44 Examples:
76,248 Total Clicks
Date Range:
Jan 18 — Sep 18
Trending:
Warm
Consumer Insight Topics:
