Target's Simply Balanced Kombuchas Make the Health Drink Accessible
Laura McQuarrie — January 7, 2018 — Lifestyle
References: intl.target & wellandgood
As one of the largest discount store retailers in the United States, Target is expanding its beverage offerings with an affordably priced collection of Simply Balanced kombucha.
Kombucha is a fermented tea beverage that is known for its many health benefits, but it also tends to be a health-focused drink that is high in cost. Kombucha is commonly priced at $4 or more per 16-ounce bottle, but Target's own Simply Balanced range prioritizes affordability, keeping the price of its 15.2-ounce bottles at just $2.79.
The probiotic-rich Simply Balanced kombucha beverages are offered in a range of simple flavors, including 'Ginger' and 'Mango,' as well as blended combinations such as 'Raspberry, Lemon & Ginger' and 'Blueberry Grape.'
Kombucha is a fermented tea beverage that is known for its many health benefits, but it also tends to be a health-focused drink that is high in cost. Kombucha is commonly priced at $4 or more per 16-ounce bottle, but Target's own Simply Balanced range prioritizes affordability, keeping the price of its 15.2-ounce bottles at just $2.79.
The probiotic-rich Simply Balanced kombucha beverages are offered in a range of simple flavors, including 'Ginger' and 'Mango,' as well as blended combinations such as 'Raspberry, Lemon & Ginger' and 'Blueberry Grape.'
Trend Themes
1. Affordable Kombucha - The trend of affordable kombucha focuses on making the health drink accessible to a wider audience by offering lower-priced options.
2. Health-conscious Beverages - The trend of health-conscious beverages emphasizes the demand for products that promote well-being and offer nutritional benefits.
3. Probiotic Drinks - The trend of probiotic drinks highlights the growing interest in beverages that aid digestive health and improve gut flora.
Industry Implications
1. Discount Retail - The discount retail industry can capitalize on the affordable kombucha trend by offering competitively priced health drinks to attract budget-conscious consumers.
2. Beverage Manufacturing - The beverage manufacturing industry has an opportunity to innovate by developing cost-effective production methods for kombucha to reduce its retail price.
3. Health and Wellness - The health and wellness industry can benefit from the trend of probiotic drinks by creating innovative probiotic beverages that cater to specific health needs.
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