Tinto Amorío Targets Millennials with Cocktails in Multi-Pack Cartons
Laura McQuarrie — November 3, 2017 — Lifestyle
References: drinktinto & packagingdigest
Many alcohol brands are now aiming to win over Millennial consumers by creating ready-to-drink cocktails packaged in cans, and Tinto Amorío is putting a Spanish twist on the concept with its premium 'Red Wine of the Summer.'
Red wine of summer, or "tinto de verano" isa cold, wine-based drink that is to sangria and extremely popular in Spain. Tinto Amorío’s Red Wine of Summer is packed in sets of four into cartons that are recyclable and easy to carry. The low-alcohol beverage is offered in a sparkling variety with a hint of lemon that is packaged in an easily chilled aluminum can.
Tinto Amorío recognizes that many Millennials are interested in sparkling drinks, especially those that are premium and natural; as such, its low-calorie drink favors natural ingredients and does away with artificial additives.
Red wine of summer, or "tinto de verano" isa cold, wine-based drink that is to sangria and extremely popular in Spain. Tinto Amorío’s Red Wine of Summer is packed in sets of four into cartons that are recyclable and easy to carry. The low-alcohol beverage is offered in a sparkling variety with a hint of lemon that is packaged in an easily chilled aluminum can.
Tinto Amorío recognizes that many Millennials are interested in sparkling drinks, especially those that are premium and natural; as such, its low-calorie drink favors natural ingredients and does away with artificial additives.
Trend Themes
1. Canned Cocktails - Brands are creating ready-to-drink cocktails in cans to win over millennial consumers.
2. Premium Ready-to-drink - Brands are focusing on creating premium and natural ready-to-drink cocktails for millennials.
3. Sparkling Beverages - There is a rising demand for sparkling beverages, particularly among millennials.
Industry Implications
1. Alcohol - Brands are creating canned cocktails to provide millennials with a convenient and portable drinking experience.
2. Beverage Packaging - As brands move towards creating canned cocktails, there is a need for innovative and eco-friendly beverage packaging solutions.
3. Wine - Brands are innovating in the wine industry by creating low-alcohol, sparkling wine-based drinks like Tinto Amorío's Red Wine of Summer.
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