The Birell Alcohol-Free Beer is Available in Poland and Bulgaria
Michael Hemsworth — May 9, 2018 — Lifestyle
References: carlsberggroup & foodbev
Non-alcoholic drinks have surged in popularity over the past several years as consumers seek out healthier alternatives, which is seeing brands respond with new options like the Birell alcohol-free beer. Launched by the Carlsberg Group in Poland and Bulgaria, the beer comes in two variations including Belgian Wit and Pilsner Lager that make it perfect for those with different preferences to enjoy. The beer is reported to have a mouthfeel, taste and body that is just like a traditional beer yet is free of alcohol, artificial colors and flavorings.
Speaking on the new Birell alcohol-free beer, VP of Alcohol-Free Brews for Carlsberg, Shawn Gallegly, said, "Bringing the Birell launch to the Carlsberg portfolio further adds to our focus on brewing for a better today and tomorrow. With Birell, it’s a positive approach on living more. By giving consumers the opportunity to enjoy a great tasting alcohol-free beer, we aim to inspire consumers to fulfill their active lifestyles."
Speaking on the new Birell alcohol-free beer, VP of Alcohol-Free Brews for Carlsberg, Shawn Gallegly, said, "Bringing the Birell launch to the Carlsberg portfolio further adds to our focus on brewing for a better today and tomorrow. With Birell, it’s a positive approach on living more. By giving consumers the opportunity to enjoy a great tasting alcohol-free beer, we aim to inspire consumers to fulfill their active lifestyles."
Trend Themes
1. Non-alcoholic Beverages - Disruptive innovation opportunity: Develop new alcohol-free beverage options with authentic taste and quality.
2. Health and Wellness - Disruptive innovation opportunity: Create healthier alternatives in the food and beverage industry, appealing to health-conscious consumers.
3. Natural Ingredients - Disruptive innovation opportunity: Utilize natural ingredients to create innovative and flavorful products that cater to consumer demand for clean label options.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate advanced brewing techniques and ingredients to create innovative non-alcoholic beverages.
2. Food and Beverage Retail - Disruptive innovation opportunity: Provide a wider selection of non-alcoholic beverage options to meet the increasing demand from health-conscious consumers.
3. Ingredient Suppliers - Disruptive innovation opportunity: Develop and supply natural ingredients that can be used in the creation of alcohol-free beverages and other food products.
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