Pepper Filters Creates Pro Geofilters for Any Occasion
References: pepperfilters & theringer
One of the key indicators of titanic success for a social media platform is when entire sub-industries emerge in response, and Pepper Filters' pro geofilters for Snapchat are just that. With a team of in-house designers and easy-to-use drag and drop icons, Pepper Filters allows users to completely personalize their social media usage.
Pepper Filters' pro geofilters come in templates for common occasions -- things like birthdays, weddings and graduation -- but can also be completely personalized. For a slightly higher cost than the standard templates, Pepper Filters provides users with a professional designer who works with the customer to create the perfect geofilter for their special occasion. Creators Daniel Wyb and Brennen Belich say that their main goal is to create "a community and marketplace for geofilter designers." If that quotation is any indication, the market for personalized Snapchat filters should be here for a long time.
Pepper Filters' pro geofilters come in templates for common occasions -- things like birthdays, weddings and graduation -- but can also be completely personalized. For a slightly higher cost than the standard templates, Pepper Filters provides users with a professional designer who works with the customer to create the perfect geofilter for their special occasion. Creators Daniel Wyb and Brennen Belich say that their main goal is to create "a community and marketplace for geofilter designers." If that quotation is any indication, the market for personalized Snapchat filters should be here for a long time.
Trend Themes
1. Personalized Geofilters - The trend of personalized geofilters is disrupting the social media market by allowing users to completely personalize their social media usage.
2. In-house Designers - The emergence of in-house designers for geofilters presents disruptive innovation opportunities by providing professional design services for users who want a customized filter.
3. Geofilter Marketplaces - The rise of geofilter marketplaces is creating disruptive innovation opportunities by fostering a community for geofilter designers and offering a platform for users to easily access a variety of filters.
Industry Implications
1. Social Media - The social media industry can leverage personalized geofilters to enhance user engagement and provide unique experiences.
2. Graphic Design - The graphic design industry can tap into the demand for in-house designers for geofilters, providing professional design services specifically tailored for social media usage.
3. Online Marketplaces - The online marketplace industry can capitalize on the growing trend of geofilter marketplaces, creating platforms that connect geofilter designers with users seeking personalized filters.
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