Some NYC Taxis Now Feature American Express Geo-Targeted Ads
Justin Lam — September 26, 2018 — Marketing
References: digiday & marketingdive
Geo-targeted ads often take place in online formats but a new set of American Express geo-targeted ads leverages NYC's iconic yellow taxis. These geo-targeted ads first appeared on 125 cabs in the city all of which feature American Express merchant rooftop signs. These signs will then tap into GPS technology to deliver an ad for an American Express partnered company that is in the same area as the cab. These American Express geo-targeted ads offer another line of revenue for the financial company while also showing the connection AmEx has with businesses throughout New York.
In areas without any nearby American Express business partners, the geo-targeted signs will simply display an ad about the neighborhood the taxi is in. These neighborhood ads are specific and individually made for each borough and aim to give tourists a sense of the place they are visiting.
Image Credit: American Express
In areas without any nearby American Express business partners, the geo-targeted signs will simply display an ad about the neighborhood the taxi is in. These neighborhood ads are specific and individually made for each borough and aim to give tourists a sense of the place they are visiting.
Image Credit: American Express
Trend Themes
1. Geo-targeted Ads - Geo-targeted ads leverage GPS technology to deliver targeted ads based on location, creating opportunities for personalized advertising.
2. In-car Advertising - In-car advertising in taxis allows for targeted messaging to a captive audience, opening up new advertising avenues for businesses.
3. Local Marketing - Geo-targeted ads for neighborhoods offer tourists a personalized experience while promoting local businesses and attractions.
Industry Implications
1. Advertising - Geo-targeted ads create disruptive innovation opportunities for advertisers to reach a specific audience based on location.
2. Transportation - In-car advertising in taxis presents a disruptive innovation opportunity for the transportation industry to generate additional revenue streams.
3. Tourism - Local marketing through geo-targeted taxi ads allows the tourism industry to enhance the visitor experience by providing personalized recommendations and information.
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