Social Direct Lets Companies Leverage Location-Based Consumer Data
Mishal Omar — May 23, 2017 — Tech
References: revealmobile & pymnts
Reveal Mobile is a company that helps publishers and media companies "create accurate and precise mobile audience segments," and it recently announced the Social Direct platform – a platform that allows companies to better target their social media campaigns to specific audiences.
The Social Direct platform works by drawing data from Reveal Mobile's "nationwide database of 40 million location-sharing mobile consumers." Those consumers can then be targeted through their various social media accounts. The location history of these consumers reveals more in-depth info for what campaigns would most likely appeal to them, a fact which Reveal Mobile's clients can leverage to create highly targeted campaigns.
Social Direct provides an excellent way for companies to take advantage of the growing popularity of location-sharing online.
The Social Direct platform works by drawing data from Reveal Mobile's "nationwide database of 40 million location-sharing mobile consumers." Those consumers can then be targeted through their various social media accounts. The location history of these consumers reveals more in-depth info for what campaigns would most likely appeal to them, a fact which Reveal Mobile's clients can leverage to create highly targeted campaigns.
Social Direct provides an excellent way for companies to take advantage of the growing popularity of location-sharing online.
Trend Themes
1. Precise Mobile Audience Segments - Companies can leverage accurate mobile audience segments to create highly targeted campaigns.
2. Location-based Consumer Data - Utilizing location history of mobile consumers allows for personalized and effective campaign targeting.
3. Growing Popularity of Location-sharing - The increase in location-sharing online offers new opportunities for targeted advertising and consumer engagement.
Industry Implications
1. Digital Advertising - Digital advertising companies can use precise mobile audience segments to enhance campaign targeting and effectiveness.
2. Media and Publishing - Publishers and media companies can leverage location-based consumer data to create personalized and engaging content.
3. Social Media Marketing - Social media marketers can take advantage of the growing popularity of location-sharing online to reach specific audiences with targeted campaigns.
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